Copywriter & Brand Strategist

About Inara Digital

Inara Digital is a strategy-first creative agency working with D2C, lifestyle, hospitality, wellness, and emerging brands. We don't believe good brands are built through random content they're built through clear positioning, strong storytelling, and consistent communication.

We're looking for a Copywriter & Brand Strategist who can shape the voice of a brand through exceptional writing and strategic thinking.

If you're someone who loves writing, obsesses over words, enjoys understanding consumer psychology, and believes every caption, script, campaign, and headline should serve a purpose, this role is for you.

The Role

At its heart, this is a copywriting role.

You'll be responsible for writing the words that define how brands communicate whether that's a campaign headline, a founder's reel, a product launch, an Instagram carousel, a website, or a 60-second brand film.

But writing alone isn't enough.

You'll also be expected to think strategically. Every piece of copy should reinforce the brand's positioning, personality, and business goals. You'll help shape content direction, messaging frameworks, campaign narratives, and the overall voice of the brands you work on.

You won't simply write content you'll decide what deserves to be communicated, why it matters, and how it should be communicated.

What You'll Do

• Write copy across social media, campaigns, advertisements, websites, landing pages, emailers, presentations, and other brand communication.
• Write scripts for brand shoots, advertisements, reels, founder videos, interviews, podcasts, and voiceovers, ensuring every script aligns with the brand's tone, messaging, and creative direction.
• Develop campaign concepts, messaging, and storytelling angles that solve business problems creatively.
• Build content strategies and monthly content calendars rooted in business objectives rather than trends alone.
• Define and maintain each brand's tone of voice, messaging pillars, and communication style.
• Ensure every piece of communication reflects the brand book and overall positioning.
• Research audiences, competitors, industries, and cultural trends to uncover relevant communication opportunities.
• Translate business objectives into creative ideas and compelling narratives.
• Create detailed creative briefs for designers, videographers, photographers, and editors.
• Share strong creative references to help the team execute the intended vision.
• Review creative output before publication and provide clear, actionable feedback to ensure every deliverable feels intentional, polished, and on-brand.
• Work closely with the Creative Director, Account Managers, and Shoot Coordinator to maintain consistency across every touchpoint.

We're Looking For Someone Who

• Has 2–4 years of experience in copywriting, brand strategy, content strategy, or creative strategy.
• Is an exceptional writer with outstanding command over English.
• Can write long-form and short-form copy with equal confidence.
• Understands branding beyond aesthetics and appreciates how messaging shapes perception.
• Has strong storytelling instincts and can simplify complex ideas into compelling narratives.
• Understands what performs across digital platforms without sacrificing brand quality.
• Thinks strategically before writing and writes with intention rather than filling content calendars.
• Is curious, well-read, culturally aware, and constantly observing how brands communicate.
• Can manage multiple brands while maintaining quality and consistency.
  

Please ensure all information submitted is accurate, as we conduct background verification before employment.

Team HR