CRM Analyst

Responsibilities

• Manage an integrated, multichannel operation within Salesforce Marketing Cloud
• Organize the data structure within the platform
• Develop strategies for acquisition, activation, engagement and retention
• Manage, clean and cluster the database
• Structure project management, client meetings and presentation materials
• Deliver outputs and handle requests using agile methodology
• Perform performance, conversion and engagement analyses
• Create dashboards and produce recurring reports
• Develop automations, SQL queries and build data extracts
• Design and build complex customer journey workflows

Qualifications

• Investigative and analytical skills
• Commitment and organizational skills
• Willingness to learn and develop
• Proactive in implementing improvements
• Clear and effective communication