Decision Science - Market Mix Modeling

Job Title: - Senior Associate / Project LeaderRequisition ID: TBD Job Location: -Gurgaon/Bangalore/Noida/Pune

Job Summary: - This role will be responsible for leading commercial analytics engagements in market mix analytics- build and lead market mix models for pharma companies to estimate the impact/effectiveness of individual channels and optimizing marketing activities.

Job Requirements: -

Overall, 2-6 years of rich experience in marketing analytics with 2+ years of good hands-on experience in Market Mix Modeling / Promo on Response Modeling / Test & Control Proficiency in Statistical and Probabilistic methods such as multivariate regression, hierarchical modelling, Mixed Effect modelling, SVM, Decision-Trees, Random Forest, etc.Hands-on experience in Python, and good PowerPoint skills.Priority to the candidates with Marke ng Mix modeling in the Pharmaceutical / Life Sciences Domain. Knowledge of Pharma data sets (sales/ promotions/ customer master) in the US/ ex-US is deeply appreciated. Attitude and willingness to learn, accept the challenging environment and have confidence in delivering the results within timelines.

Education:

BE, B. Tech/ M. Tech/MCA/MBA

Roles & Responsibilities:

Work closely with project manager to define the algorithm, break down the problem into execution steps and run the analysisEnsure high quality analytics solution/reports to clientContribute towards Axtria tools and capabilities as per the business requirements.Build organization capabilities by participating in Hackathon, solution design, process automationEffectively communicate with onshore/ client (as per business needs)

Interested Candidate can share there resume to Deepika Biswas ( )