Demand Generation Manager (Remote/Flexible)

Demand Generation Manager (Remote/Flexible)

Position Title: Demand Generation Manager

Location: Austin, TX

Employment Type: Full-Time

Onsite, Remote/Flexible, or Hybrid: Remote/Flexible (this role will require placement in Austin, as the Demand Generation Manager will be expected to meet with stakeholders in-person a few times a month)

Department: Marketing

Hiring Manager: VP of Demand Generation

Travel: Moderate (Up to 40%)

Benefits: Medical, dental, vision, HSA, FSA, 401(K), life insurance, parental leave, and mental health resources all beginning on first day of employment.

COMPANY SUMMARY:

Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

POSITION SUMMARY:

We are seeking a Demand Generation Manager, Campaigns & Events to join our dynamic marketing team. This individual will play a critical role in driving pipeline growth through online and offline events, multi-channel campaigns, and collaboration with sales and other key stakeholders.

WHAT YOU WILL BE RESPONSIBLE FOR:

• Develop, execute, and optimize demand generation campaigns across digital and offline channels to generate MQLs, SQLs, and pipeline growth.
• Manage end-to-end campaigns leveraging tools like HubSpot and Salesforce, ensuring seamless integration and data accuracy.
• Collaborate with cross-functional teams (sales, product marketing, content, and design) to align campaign objectives with business goals.
• Event Management: Plan, manage, and execute high-impact events, including webinars, conferences, tradeshows, and roundtables, to drive awareness and lead generation.
• Negotiate contracts, manage vendors, and oversee budgets to ensure event success.
• Track, measure, and report on event ROI to ensure alignment with demand generation goals and demonstrate event success.
• Metrics & Reporting: Define and track KPIs for campaigns and events, including lead volume, pipeline contribution, conversion rates, and ROI.
• Create regular reports and dashboards to communicate campaign performance to key stakeholders.
• Continuously analyze and optimize performance, using data-driven insights to refine strategies.
• Leverage marketing tools and platforms, including HubSpot, Salesforce, Google Analytics, and others, to execute, track, and analyze campaigns.
• Stay current with emerging technologies and trends to recommend innovative approaches to demand generation and event marketing.
• Additional responsibilities and duties as required.

CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:

The Essentials

• 3+ years of experience in demand generation, event management, or marketing is required.
• Prior experience in a SaaS environment is required, ideally within a B2B MarTech or Digital Asset Management company.
• Proven track record of running successful multi-channel campaigns and managing events that deliver measurable business outcomes.
• Deep understanding of marketing metrics and KPIs, with the ability to analyze and act on data to improve performance.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills for collaboration and campaign messaging.
• Advanced knowledge of HubSpot and Salesforce is a must.
• Familiarity with marketing automation, CRM, and analytics tools.

APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE:

• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility.
• We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking.
• Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
• Unlimited PTO, flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
• Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.

APRIMO BENEFITS WE OFFER:

• Target Compensation: Annual base salary target of $135,000 to $150,000 and OTE of $150,000 to $175,000 depending on job related knowledge, skills, and level of experience.
• Bonus program that pays out quarterly.
• Competitive benefits coverage that begins on the first day of employment.