Digital Marketing & Analytics Executive

What you'll do

This role sits in the Digital team within Marketing & BD, working closely with the Digital Marketing Manager, Social Media & Digital Marketing Assistant, and wider colleagues to deliver thought leadership, campaigns and strong digital execution. The team works hybrid, with three days a week in the office.

What you'll do

You'll strengthen and evolve digital marketing across email, web, analytics, and reporting, with some social media support. You'll run day-to-day activity, improve processes, raise standards, and help the team make better digital decisions.

Key Responsibilities

Reporting & Analytics (GA4)

• Build, improve and own dashboards and reporting for website, email and social channels.


• Maintain UTM structures and campaign tracking.


• Identify performance trends and explain what they mean.


• Make data accessible and easy for the team to use.

Email Marketing (Vuture)

• Build, QA and send email campaigns.


• Support colleagues with planning and troubleshooting.


• Develop expertise in Vuture, improve segmentation and share insights from performance.

Website Management (Umbraco)

• Update and publish content.


• Ensure quality, accessibility, SEO and metadata standards.


• Support landing pages and work with developers on issues.

SEO

• Maintain SEO basics across the website.


• Guide colleagues on SEO-informed publishing.


• Use data to spot opportunities for improvement.

Social Media (Hootsuite)

• Provide cover for publishing.


• Edit post copy with accuracy and good judgement.


• Support LinkedIn boosting and make recommendations based on performance.

CRM & Campaign Operations (InterAction)

• Support clean data flow between CRM, email and reporting.


• Help with consistent audience selection and impact measurement.

Candidate Profile

Essential

• ~3 years' experience in a similar B2B digital marketing role (ideally professional services).


• Hands-on experience with email platforms (Vuture a plus).


• Strong CMS skills (preferably Umbraco).


• Confident with GA4 and reporting dashboards.


• Good SEO knowledge.


• Excellent written English and attention to detail.


• Skilled in Microsoft Office.


• Strong collaboration and communication skills.

Desirable

• Experience with LinkedIn paid campaigns.


• CRM knowledge (e.g., InterAction) and tools like Canva/Hootsuite.


• Interest in automation, AI tools, and working with agencies or developers.