Especialista em Mídia Digital e Dados ConeSul - Divisão Nutricional (AN) - São Paulo/SP

Job Description

The Opportunity

Retail Media & Performance is a hands‑on executional role within the eCommerce team, responsible for operating, optimizing, and scaling Retail Media investments across Amazon Ads and Mercado Libre Ads in Brazil.

This role is designed for a senior performance operator capable of executing and managing large‑scale retail media budgets (+USD 200K) with a strong focus on ROAS, sales growth, and media efficiency. The role combines deep platform expertise, data‑driven decision making, and full‑funnel retail media execution, ensuring maximum business impact.

While strong data and analytics capabilities are required, data is used as a tool to drive daily optimization and smarter media decisions, not as a standalone function.

What You’ll Do

1. Retail Media Strategy & Budget Ownership

• Own the end‑to‑end Retail Media strategy and execution for Amazon Ads and Mercado Libre Ads.
• Manage and fully execute media budgets above USD 200K, ensuring pacing and efficiency.
• Define performance targets (ROAS, TACoS, incremental sales).
• Allocate budgets across products, campaigns, and formats based on performance.
• Identify scaling opportunities through new ad formats and betas.

2. Hands‑on Campaign Execution (Core Focus)

• Build, launch, manage, and optimize campaigns directly in‑platform.
• Amazon Ads: Sponsored Products, Sponsored Brands, Sponsored Display.
• Mercado Libre Ads: Sponsored Products, Brand Ads, search and display formats.
• Execute advanced bidding, keyword harvesting, and search term analysis.
• Optimize daily and weekly for ROAS and sales velocity.
• Lead A/B testing of creatives, formats and structures.

3. Data, Analytics & Performance Optimization

• Analyze sales and media data to generate actionable insights.
• Build dashboards tracking ROAS, CTR, CVR and media efficiency.
• Connect ad performance with commercial results and incrementality.
• Dynamically reallocate budgets based on performance.

4. Cross‑functional Collaboration

• Align with Brand, Marketing and Trade teams on launches and promotions.
• Brief creative teams on performance‑driven asset needs.
• Act as internal Retail Media expert for Amazon and Mercado Libre.
• Partner with platforms to unlock insights and opportunities.

5. Performance Tracking & Continuous Improvement

• Track KPIs: ROAS, TACoS, CTR, CVR, Share of Search, Sales contribution.
• Identify gaps and propose optimization actions.
• Apply test‑and‑learn methodologies and best practices.

Required Qualifications

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Engineering or related field.
• 5+ years of hands‑on Retail Media or Performance Marketing experience.
• Proven track record managing budgets above USD 200K.
• Expert, hands‑on knowledge of Amazon Ads and Mercado Libre Ads.
• Strong ROAS‑oriented mindset and optimization skills.
• Advanced analytical and reporting capabilities (Excel, Power BI, platform dashboards).
• Highly autonomous, execution‑focused and results‑driven profile.
• Fluent English and Spanish.

PROFILE SUMMARY

• Retail Media operator, not only a strategist.
• Deeply hands‑on in Amazon Ads and Mercado Libre Ads.
• Comfortable managing large budgets and accountability.
• Obsessed with ROAS, optimization and scalable impact.
• Data‑driven with execution‑first mindset.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Benefits such as Medical and Dental Assistance, Life Insurance, Private Pension Plan, Medication Subsidy, Discount on Abbott stock purchases, among others.
• We offer flexible work policies that allow a healthy balance between personal and professional life.
• We invest in the development of our employees through training and growth opportunities.

The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Marketing Support

DIVISION: ANI International Nutrition

LOCATION: Brazil > Sao Paulo : Building 1

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 10 % of the Time

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Not Applicable