Global Consumer Insights and Data Analyst

We are seeking a highly engaged and dynamic Global Consumer Insights and Data Analyst to join GUM Global Marketing team on a full-time basis. The role will focus on generating compelling insights and actionable recommendations based on market and consumer research for GUM global brand. The ideal candidate will have a solid experience in consumer and market insights, and a proven ability to create impactful recommendation out of data analysis.

This role will report directly to Global Head of Consumer & Market Insights, Oral Care.

Mission

As a Global Consumer & Market Insights Analyst, you will be responsible for providing analysis and insights that enhance the understanding of category and consumer dynamics at global level. This role supports the business in translating market data and consumer research learnings into actionable recommendations, enabling informed strategic decisions regarding market dynamics and consumer evolution.

Key responsibilities

• Drive excellence in market and consumer insight to support GUM brand teams (central, regional and local teams)
• Provide regular business monitoring, delivering global reports consolidating KPIs across GUM global key markets
• Develop, deploy and maintain GUM Consumer and Market insights global platform
• Provide analysis, insights and information which help understand the cross-category / category dynamics at market level, leveraging existing data sources and reports
• Monitor and identify trends and opportunities for GUM brand and product segments, and conduct competitive analysis
• Coordinate and implement analysis with research partners, ensuring quality processes
• Provide insights support for regional and local strategy and business strategy (contribute to category vision, shopper understanding, concept sells...)
• Drive excellence in consumer insights to support GUM brand teams

What we're looking for

• Minimum of 5 years of experience in consumer and market insights, preferably within the oral care, FMCG, or healthcare industries, or at a research agency.
• Good knowledge of both qualitative and quantitative research methodologies, ideally with previous experience analysing POS and consumer panel data (Nielsen, Circana, Numerator....)
• Solid analytical skills with the ability to interpret large data sets using various sources of data such as Nielsen, Circana, Euromonitor, Mintel,....
• Very good command of business analytics platforms (Tableau, Power BI, or equivalent).
• Strategic understanding of business dynamics and insight translation.
• Ability to effectively collaborate across the global GUM organization and build strong relationships with diverse functions and expertise levels.
• Strong skills in expressing ideas clearly and demonstrating strategic thinking.
• Capacity to zoom in on details while maintaining a big-picture perspective.

Excited by this opportunity? We'd love to learn more about you. Apply today and help us drive meaningful impact at Sunstar.

About Sunstar

At the heart of Sunstar's success are our guiding principles: a dedication to innovation, a collaborative culture, and a commitment to enhancing people quality of life. With a strong foundation in our Japanese roots, we operate globally to help consumers live healthier, better lives. Sunstar’s Consumer Business focuses on enhancing oral care globally, with innovative solutions under the trusted GUM® brand, serving professionals and consumers in over 100 countries.