Head of Marketing - Automotive, Amazon (Advertising)

Job ID: 10437643 | Amazon EU SARL (UK Branch) Overview We're seeking an exceptional marketing leader and entrepreneur to serve as the Head of Marketing for an entirely new business initiative. This high‑impact role focuses on building awareness and driving customer engagement for a new category in the automotive space. The candidate will develop the go‑to‑market plan, collaborate with strategic partners, external agencies, and internal teams, and create a playbook for scaling the business internationally.

Key Responsibilities Build a resourcing plan and hire a lean team to achieve the objectives outlined. Identify the target customer for the new product category on Amazon. Develop brand positioning and generate awareness on Amazon and off‑Amazon channels.

Plan and execute integrated marketing campaigns (digital and physical events) to introduce the new capability to target customers. Track campaign performance, iterate, and drive higher efficiency. Leverage Amazon’s marketing channels and tools to facilitate customer discovery and engagement.

Align with partner needs to craft strategic marketing plans that work together. Create collaborative frameworks that amplify partner brands while building the new Amazon category. Act as the marketing liaison between Amazon and partner agencies.

Develop and deploy regionalized marketing strategy, reflecting market nuances relative to the US. Translate local cultural insights into compelling campaigns, event strategies, and messaging. Ensure marketing efforts resonate authentically with local consumers.

Partner with PR teams to drive international expansion messaging and consumer PR tactics. Manage launch communications and ongoing brand storytelling. Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards.

Navigate automotive‑specific regulatory requirements for marketing in the UK. Identify, evaluate, and onboard agency partners and contractors to execute programs. Manage agency relationships and ensure quality delivery against objectives and timelines.

Basic Qualifications Experience managing teams. Experience with Excel or Tableau (data manipulation, macros, charts, pivot tables). Experience driving direction and alignment with cross‑functional teams.

Experience in marketing or marketing research. Experience using data and metrics to measure impact and determine improvements. Experience presenting metrics and progress to senior leadership.

Experience launching new products. Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders. Experience in e‑commerce or online advertising.

Experience driving results through digital marketing and multi‑channel campaigns. Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment. Preferred Qualifications Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social.

Experience leading across multiple locales. MBA. Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.

Experience using customer insights and data to deeply understand target customers. Automotive industry experience (highly preferred but not required). Experience marketing complex, high‑consideration purchases.

Experience navigating regulated industries and advertising compliance. Amazon is an equal‑opportunity employer. We do not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr