Junior Media Buyer

Performance Media Buyer — Meta, Google, TikTok & AppLovin

Company: Otto

Employment Type: Full-time or long-term contract

Location: Remote

Experience: 3+ years in performance marketing

About Otto

Otto is building a new category of AI hardware: a compact AI computer designed to make it easy for anyone to deploy and run AI agents. We are growing quickly through direct-response advertising and are looking for a hands-on performance media buyer to help us scale across multiple paid channels.

The Role

We are looking for an experienced performance media buyer who can manage campaigns from launch through optimization and reporting.

This is not a strategy-only position. You will be responsible for working inside the ad platforms every day, uploading creatives, launching tests, monitoring performance, troubleshooting tracking, and clearly reporting what is working and what needs to change.

You will initially manage Meta Ads while helping expand our acquisition efforts across Google Ads, TikTok Ads, YouTube, and AppLovin.

Responsibilities

• Manage and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube Ads, and AppLovin
• Upload new creative assets, write or organize ad copy, and launch campaigns accurately
• Build structured creative, audience, offer, and landing-page tests
• Monitor spend, CAC, ROAS, conversion rate, CPM, CTR, CPC, and other key metrics
• Produce clear daily and weekly performance reports
• Explain what changed, why performance changed, and what actions should be taken next
• Manage budgets and scale winning campaigns without sacrificing efficiency
• Identify underperforming campaigns and make timely optimization decisions
• Coordinate with designers and editors to request new creative variations
• Maintain organized naming conventions, campaign structures, and testing documentation
• Manage Google Search, Shopping, Performance Max, display, and YouTube campaigns
• Launch and optimize TikTok campaigns using both polished and native-style creative
• Build and manage AppLovin campaigns as the channel becomes available
• Review landing-page performance and recommend conversion-rate improvements
• Verify that pixels, conversion events, UTMs, attribution, and tracking are functioning correctly
• Work with our development team to resolve tracking and conversion issues

Requirements

• 3+ years of hands-on performance media buying experience
• Strong experience managing Meta Ads for ecommerce or direct-to-consumer brands
• Working knowledge of Google Ads, including Search, Shopping, Performance Max, and YouTube
• Experience launching or managing TikTok Ads
• AppLovin experience is strongly preferred
• Experience managing meaningful monthly advertising budgets
• Strong understanding of creative testing and direct-response advertising
• Ability to interpret performance data and turn it into specific actions
• Strong reporting and spreadsheet skills
• Excellent attention to detail when launching campaigns and uploading creative
• Comfortable working in a fast-moving startup environment
• Strong written and spoken English
• Available for consistent communication during overlapping U.S. working hours

Ideal Candidate

You are analytical, highly organized, and comfortable making decisions quickly. You understand that modern paid advertising is heavily driven by creative, offers, landing pages, and measurement—not just audience targeting.

You do not wait for someone else to tell you that performance has declined. You identify the issue, explain the likely cause, and present a clear plan to address it.

You are equally comfortable launching campaigns, reviewing data, preparing reports, briefing creatives, and working with developers to troubleshoot tracking.

What Success Looks Like

Within your first 90 days, you will:

• Establish reliable daily and weekly reporting
• Improve the organization and execution of our existing Meta campaigns
• Build a consistent creative-testing process
• Launch and optimize Google Ads and TikTok Ads
• Prepare Otto to test and scale AppLovin
• Identify new opportunities to reduce acquisition costs and increase profitable volume
• Give the leadership team a clear understanding of performance across every paid channel

How to Apply

Please include:

• A brief summary of your paid media experience
• The advertising platforms you have managed directly
• The largest monthly budget you have personally managed
• Examples of ecommerce or hardware campaigns you have scaled
• Screenshots or case studies showing results
• Your approach to creative testing and performance reporting
• Your expected monthly compensation
• Your availability and time zone

• Please begin your application with the words “OTTO MEDIA BUYER” so we know you read the full posting.