Lead Analytics Director for SIMS at EA

Drive the future of gaming as the Analytics Director for the SIMS franchise at Electronic Arts. Focus on marketing experimentation and data solutions to enhance player engagement and revenue. This pivotal role reports to the Senior Director of Fan Intelligence Analytics & Reporting and requires 7+ years in product and marketing analytics.

You will be responsible for designing innovative marketing strategies while collaborating across teams for data-driven opportunities. Additionally, your insights will influence key strategy decisions at the senior leadership level, ensuring that market trends are incorporated into business strategies. Key Responsibilities: • Design vital marketing strategies aimed at the SIMS franchise • Collaborate with teams on revenue-driving data solutions • Analyze consumer insights for informed business strategies • Shape strategy discussions with senior leadership • Keep up with trends affecting player engagement Requirements: • 7+ years in product, marketing, and analytics fields • 5+ years leading analytics strategies and projects • Strong project management and risk assessment skills • Proficient in communicating complex data clearly • Experience in building collaborative partnerships Utilize your expertise to redefine analytics in gaming with Electronic Arts. #J-18808-Ljbffr