Lead - Concept & Strategy (Automobile Brands)

Company Description Maxperience is a dynamic brand specializing in motor events and experiential marketing for automobile brands. We partner with automotive clients to amplify brand presence through high-impact events and compelling, shareable content. We are committed to stay ahead of industry trends by using motorsports/ motoring pedigree, cutting-edge technologies and creative approaches to deliver memorable outcomes.

Role Description This is a full-time, on-site role based in Gurgaon for a Lead - Concept & Strategy (Automobile Brands). The role involves developing end-to-end creative concepts and brand strategies for automotive clients, translating marketing objectives into engaging experiential campaigns and content ideas. The lead will collaborate closely with clients and internal teams to understand brand goals, design event concepts, plan storytelling narratives, and ensure strategic alignment across all touch points.

The role also requires monitoring industry trends, competitor activities, and audience insights to continuously improve concept quality and drive impactful brand experiences.

KEY RESPONSIBILITIESConcept Development: Lead the development of innovative concepts and strategic ideas for automobile brand campaigns, experiential events, media drives, expeditions, track experiences, long-format drives, showcase experiences, and immersive automotive brand initiatives - independently and end-to-end.

Brand Strategy & Positioning: Understand automobile brand objectives, target demographics, market competition, and consumer behaviour to create impactful strategies that strengthen brand positioning and deepen customer engagement across premium and mass-market automotive audiences.

Presentation & Storytelling: Create compelling pitch decks, strategic presentations, and storytelling frameworks that effectively communicate campaign concepts, customer journeys, and experiential ideas to clients and stakeholders - and own the room when presenting them.

Experiential Campaign Planning: Design end-to-end experiential strategies for automobile launches, auto expos, media drives, roadshows, track experiences, long-format expeditions, product showcases, and digital-physical integrated experiences.

Team Leadership: Build and lead a growing team of brand strategists as the Concept & Strategy function scales - setting the creative and strategic standard, mentoring junior talent, and creating a culture where strong ideas are developed, challenged, and refined before they reach the client.

Creative Consistency: Ensure all campaigns, communications, and event experiences maintain consistency with the automobile brand's tone, identity, and positioning across every consumer touchpoint - from the first slide of a pitch to the last moment of an activation.

Client Engagement: Participate in client meetings, brainstorming sessions, and presentations to understand requirements, present and defend ideas, gather feedback, and refine concepts accordingly.

Campaign Performance Evaluation: Analyse campaign effectiveness, audience engagement, and event outcomes to derive actionable insights and sharpen future strategic approaches.

QUALIFICATIONS AND REQUIREMENTS• Bachelor's or Master's degree in Marketing, Advertising, Communications, Business Management, Event Management, or a related field.• Minimum 5-8 years of experience in experiential marketing, brand strategy, or integrated campaigns - with meaningful exposure to automobile, lifestyle, or premium brands.• Proven ability to lead teams, as well as an ability to also independently conceive, develop, and present concepts - not just contribute to them.• Exceptional presentation, storytelling, and communication skills - equally strong at building the idea and defending it in a client presentation.• Proficiency in PowerPoint/Keynote/Canva and concept presentation development. A strength in AI tools like Claude/ Gamma/ Higgsfield is an added advantage.• Genuine passion for automobiles, motorsport, adventure, and experiential brand building - this is the foundation, not a footnote.