Manager, Performance Marketing

About the Role & Team

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, its employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

Disney+ is The Walt Disney Company’s Direct to Consumer video entertainment service. The service consists of long form and short form video built around six key content brands (Disney, Pixar, Marvel, Star Wars, National Geographic and Star) with an appealing and easy to use interface accessed across multiple platforms (e.g. televisions, mobile devices, PCs).

The Disney+ team is responsible for theday to dayoperation of Disney+ across Europe, Middle East and Africa, with a specific focus on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The PerformanceMarketingManager, a pivotal leader within thePerformance Marketing Team, plays a crucial role in driving Disney+ subscriber growth. Reporting to theSeniorAcquisition Manager, they are responsible for overseeing and executing high-impact marketing strategies across different channels.

This individualdevelops, implements, and optimizesmulti-channel marketing campaigns aimed at maximizing subscriber acquisition. They leverage a mix of paid media and emerging platformfeaturestoenhance visibility, drive conversions, and reduce cost-per-acquisition (CPA)through innovative strategies and rigorous experimentation.

Beyond acquisition efforts, they alsohelpdrivethe creative strategy and operations for performance marketing channels, engage target audiences, and drive measurable results. Their leadership extends toplatformdevelopment, A/B testing, and performance analysis to continuously refine effectiveness.

Collaboration is key in this role, as theAcquisitionManager works cross-functionallywith the Global Growth team, Analytics, Data Science, and broader Marketing teams to develop insights-driven campaigns.

Additionally, they manage and nurture relationships with key media agencies, technology partners, and external vendors, ensuring seamless execution and optimization of media investments.

This role is ideal for adata-driven, results-oriented marketerwho thrives in a fast-pacedenvironment. The ideal candidate is passionate aboutleveraging data, insights, and creativityto unlock new opportunities, scale acquisition efforts, and drive continuous improvement in marketing performance.

This is an office-based role. 4 days working in theHammersmith, London officewith 1 day working from home.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

• Help lead the strategy and execution of Paid Social, while supporting Paid Display and Video channels
• Lead theoperations for the performance marketing team acrossrelevantchannels (facilatesassets,liasingwithinhousestakeholders,mediaplanning,optimisations)
• Champion an experimentation mentality, delivering measurable improvements in business performance
• Monitor KPIs and report progress, gaps, opportunities to senior leadership

Required Qualifications & Skills

Must Have:

• Successful track record in managing digital / performance marketing channels
• Experience in developing and executing A/B testing
• Experience liaising withinternal stakeholders andexternal media partners
  

Preferred Qualifications

• EMEA / multi-market experience
• Knowledge of the SVOD industry
• Understanding ofadvancedmedia measurement solutions

Competencies Required

• Excellent influencing and stakeholdermanagementskills
• Strong project management skills
• Strong presentation and communication skills
• Numerical, with an ability to distil figures into a narrative that is clear and concise
• Thrives in an ambiguous, fast paced and cross-functional environment

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, DisneyMosaic, Disney PRIDE, ourdisability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committedto forming a team that includes and respects a variety of voices, identities, backgrounds,experiencesand perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation toparticipatein the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.