Marketing Automation Engineer – Lead Generation

Responsibilities

• Own, configure, and continuously optimize our outbound tooling stack (LinkedIn automation, cold email platforms, enrichment and orchestration tools).
• Build and maintain automated lead generation pipelines across LinkedIn and email.
• Integrate and orchestrate the stack (CRM, outreach tools, data enrichment) via APIs, webhooks, and no-code/low-code platforms (e.g., Make, Zapier, n8n).
• Set up and optimize AI-driven workflows that personalize and scale outreach (configuration and tuning of the system).
• Align and configure outreach campaigns to match product marketing campaigns and go-to-market priorities.
• Own technical deliverability and sending infrastructure – domains, inboxes, SPF/DKIM/DMARC, warm-up, inbox rotation.
• Instrument, measure, and optimize performance (deliverability, reply, and conversion rates); run experiments and iterate on the system, not just on copy.

Requirements

• Strong, hands‑on technical experience building and managing marketing / lead generation automation (this is a technical, tooling-focused role).
• Deep working knowledge of AI tools for process automation (LLMs, AI agents, automation and orchestration platforms) and the ability to wire them together into reliable workflows.
• Comfortable with API integrations, webhooks, and no-code/low-code automation (Make, Zapier, n8n).
• Hands‑on experience operating LinkedIn outreach and cold email tooling at scale.
• Solid understanding of email deliverability and sending infrastructure (domains, warm‑up, SPF/DKIM/DMARC, inbox rotation).
• Analytical, systems‑thinking mindset: you optimize processes, automate the repetitive, and measure everything.
• Good communication and teamwork skills.
• Fluent English (C1 level or higher), both written and spoken.

Nice to haves

• Programming and scripting skills (Python, JavaScript) for custom automations and integrations.
• Familiarity with CRM systems and their APIs (e.g., HubSpot, Pipedrive).