Marketing Communication Specialist

Job Description

Job Description

Company Profile:
Baerlocher is a global leader in the development and supply of advanced plastic additives that enhance the performance, durability, and sustainability of plastic products. We are committed to driving innovation, supporting environmental initiatives, and meeting the evolving needs of industries worldwide.

Position Summary:

We are seeking a dynamic and results-driven Marketing Communications (Marcom) Specialist to join our growing team. This role will be responsible for developing and executing integrated marketing communications that promote the company’s brand, products, and services, while working closely with strategic marketing, sales, R&D, and external agencies to support lead generation, brand development, business growth. The ideal candidate will have experience in B2B marketing, preferably within the chemical, plastics, or manufacturing industries.

Duties/Responsibilities:

Content & Messaging

• Develop engaging, professional marketing content including emails, social media, print media, presentations, website content, press materials, and sales enablement tools
• Collaborate with internal stakeholders to align messaging with business objectives
• Translate complex technical and product information into clear, customer‑focused messaging
• Maintain and enforce brand standards by ensuring all communications align with brand guidelines, value propositions, and tone of voice

Campaign Execution

• Plan and execute integrated marketing campaigns across digital, print, and event channels
• Manage project timelines, deliverables, budgets, and approvals to ensure on‑time execution
• Plan and execute industry and customer events, supporting pre‑event promotions and post‑event follow‑up communications and lead development
• Establish, monitor, and report metrics to drive improvements in campaign performance

Digital & Channel Support

• Assist with website updates, e-mail marketing programs, and social media execution
• Manage and optimize online presence, including SEO/SEM strategies, incorporating insights into content planning to improve business results

Budget & Vendor Management

• Manage the annual marketing communications budget to maximize external spend effectiveness
• Identify and manage relationships with external marcom partners to add specialized capabilities, overseeing performance, scopes of work, timelines, and deliverables
• Monitor spending, forecast costs, and ensure activities remain within approved budgets

Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• 0-5 years of experience in marketing communications
• Expertise in Adobe Creative Suite or Canva in developing marketing content
• Excellent written and verbal communication, and multi-project management skills
• Proficiency in digital marketing tools, CRM systems, and analytics platforms
• Ability to travel domestically (< 10% annually) to attend critical events as needed

Preferred Qualifications:

• Strong understanding of B2B marketing strategies and lead generation techniques
• Experience in specialty chemicals, specialty additives, or industrial markets
• Familiarity with AI, automation tools, and CMS platforms to improve customer experience and internal efficiencies

Other:

• Highly competitive pay
• Paid vacation
• 14 paid holidays annually
• Health, dental, and vision available
• Company paid life insurance, short-term and long-term disability
• 401(k) with company matching