Marketing Strategy & Operations Lead New York / office

Marketing Strategy & Operations Lead Remote: United States

About the company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $380 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About the role

If you’re an experienced, ambitious marketer who is ready to implement operational improvements and develop strategies, while building the most culturally relevant brand within Artificial Intelligence, this role is for you.

The Cleo marketing team is growing quickly and the need for brand strategy with marketing operations at scale is important for continued brand acceleration. As a brand moving at the speed of A.I., we believe Cleo is ready for truly integrated marketing campaigns, full funnel internal creative studio, improved brand performance, and smoother planning of larger company initiatives.

We’re looking for a proactive, strategic, highly-motivated operator with strong project management skills . This role will report to the Director of Brand Strategy & Operations and be a critical part of a newly created centralised organization reporting to the SVP, Marketing. And while the role is fully remote, the ideal candidate is located in the eastern time zone, since our team (and company) has many employees in London.

Key Responsibilities

• Own end-to-end delivery of large, high-impact projects (ie. GTM launches, regulatory implementations, major product rollouts)
• Manage complex cross-functional workstreams by centrally owning communications and timelines, launching high quality creative on-time, and raising creative standards and outputs across teams to increase brand consistency
• Establish and streamline marketing operations processes and approval workflows to increase efficiency and improve ways of working
• Optimize and oversee marketing operations tools to streamline campaign execution
• Partner closely with marketing leadership on marketing planning cycles by translating business objectives into actionable marketing roadmaps, setting KPIs, and optimizing resource and budget allocation across channels to drive growth
• Collaborate with leadership on ambiguous, high-impact special projects such as pilot marketing initiatives, identifying brand growth opportunities, and developing structured, data-driven business cases
• Scale the brand measurement learning agenda and experimentation framework, including reporting dashboards
• Develop and maintain brand governance frameworks, including brand guidelines, messaging architectures, and visual identity standards

What We’re Looking For

• 5+ years of experience within marketing operations, brand, and creativity
• Experience designing and implementing complex brand marketing processes and workflows with relevant tools
• Strong project management skills with experience leading cross-functional projects
• Proven ability to navigate ambiguity and solve problems in a structured way
• Deep understanding of how brand drives business outcomes

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)
• 1 extra day a year to be used for learning and 1 extra day for volunteering
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!

And many more!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Compensation range

• United States: $140,000 - $180,000 gross annually*
• Other locations: Compensation will be discussed during the interview process

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed.

By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice.