Marketing Technology-Senior Product Manager

Marketing Technology Senior Product Manager

Lead the vision, strategy, and execution of high business impact enterprise digital products and content management initiatives that enhance user experience across Generac’s business lines. Own complex product portfolios, partner closely with IT, business stakeholders, and digital experience teams to deliver high-value features and solutions.

Key Responsibilities

• Product/Martech Ownership: Drive the roadmap and establish the business requirements for CRM-related initiatives, including a single view of the consumer and capabilities to support omnichannel campaign orchestration and the company’s personalization transformation.
• Prioritize & Document Use Cases and Features: Partner with the Senior Director of CRM and Consumer Strategy and other marketing leaders to identify, document, and prioritize critical use cases; translate needs and pain points into detailed user stories in Jira that capture the business objective for IT during PI Planning.
• Cross‑Functional Leadership: Collaborate with internal teams (IT, Marketing Analytics, Marketing Automation) and external vendors to deliver seamless, data‑driven consumer experiences.
• Voice of the Customer: Champion the customer perspective in all CRM initiatives, ensuring solutions are intuitive, personalized, and impactful.

Qualifications

• Bachelor’s degree in business, computer science, marketing, or related field; or equivalent knowledge.
• 8+ years of experience in digital product management or marketing technology, preferably in a consumer‑focused industry.
• Proven success working on large‑scale data initiatives, such as CDP and MDM.
• Passion for creating exceptional user experiences.
• Excellent analytical, problem‑solving, negotiation, and decision‑making skills.
• Excellent communication and stakeholder‑management skills.
• Ability to explain technical solutions in a simple way for non‑technical partners.
• Strong technical skills and experience working with IT in an agile environment.

Preferred Qualifications

• Familiarity with Salesforce products and data privacy regulations (GDPR, CCPA).
• Hands‑on experience with responsible adoption of AI and GenAI agents and solutions.

Equal Opportunity Statement

We are an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.