Principal Data Analyst, Marketing Analytics

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Principal Data Analyst, Marketing Analytics As a Principal Data Analyst, Marketing Analytics, you will lead end-to-end measurement of the customer journey and marketing performance from initial engagement through pipeline and revenue realization. You will partner with vertical and regional stakeholders to define success metrics, build scalable measurement frameworks, and apply advanced analytics (e.g., experimentation, predictive modeling) to optimize marketing investment and drive business outcomes. This role requires expertise in B2B marketing analytics, strong technical execution, and the ability to translate complex data into clear, executive-level insights in a fast-paced software environment. Day-to-Day Responsibilities Own and evolve end‑to‑end measurement of marketing performance across the full customer journey (interactions → engagement → pipeline → revenue), delivering insights that inform campaign strategy and orchestration. Partner with stakeholders to translate business objectives into clear measurement frameworks, success metrics, and analytics roadmap aligned to GTM goals.

Deliver actionable, data‑driven insights that clearly articulate performance drivers, optimization opportunities, and business impact to inform decision‑making. Lead experimentation and advanced analytics (e.g., multivariate testing, causal inference) and develop predictive models and forecasting approaches to evaluate marketing effectiveness, optimize spend allocation, and improve omnichannel performance and outcome prediction in complex environments. Develop, maintain, and evolve dashboards and reporting to support executive decision‑making and recurring business cadences (e.g., monthly performance reviews, QBRs), ensuring self‑service access, data accuracy, and consistent storytelling. #J-18808-Ljbffr