Principal Product Marketing Manager

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure.

The company’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.

What You’ll Be Responsible For:

• Serving as the subject matter expert on our products’ features and benefits, competitive landscape, customer segmentation, and nascent technology insights
• Developing positioning, messaging, and channel strategy to drive GTM for new product launches and ongoing growth initiatives
• Partnering with Product and Business Development to identify new market opportunities and support the discovery and definition of new products
• Coordinating with cross-functional teams to support GTM activations with marketing, communications, and sales enablement materials (e.g. product webpages, blog posts, pitch decks, 1‑pagers, battlecards, technical workshops, case studies)

What You’ll Bring To Circle:

• 10+ years of relevant experience in Product Marketing or combination of Product, Engineering, Marketing, Business Development or related field; experience with B2B software or technology services preferred
• Deep knowledge of blockchain, digital currency, fintech, and capital markets
• Experience with creating compelling and differentiated positioning, messaging, and core product marketing collateral from the ground up for highly technical products
• Experience with driving GTM strategy and execution alongside highly cross‑functional teams
• Highly independent and motivated to go deep in the tech and learn
• Thrives in unstructured environments and builds order in chaos
• Familiarity with Slack, Google Workspace, Coda, and macOS

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $185,000 - $237,500

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.