Remote Head of Sales [f/m/x] (30-38h/week) | German Speaker | SaaS | Remote & Vienna

Swat.io is a Software-as-a-Service product that supports marketers in Social Media Publishing and Community Management . We are proud to be an independent , self - financed , product-led SaaS company focused on building a product that users actually love. Today, our goal is to continue growing sustainably and join the top 1% of SaaS companies with over €10 million in ARR .

We want to create a meaningful impact for our customers, team, and company, becoming an integral part of our customers’ daily workflow . Guided by our core values - we add value, we drive progress, we own it, we thrive together — we prioritize quality over quantity . We focus on exceptional talent and a collaborative , supportive culture, believing that revenue follows quality , not the other way around.

At Swat.io, we're a team of 50 people with diverse backgrounds. We rarely open new roles, as we focus on staying lean and agile , and when we do, we’re looking for makers who thrive in this kind of environment. We're looking for a Head of Sales who understands how sales thrives in a product-led, self-service-driven company , where the product speaks for itself, and we don't build custom features to close deals .

You’ll lead the reboot of our sales function from the ground up, working side-by-side with one Sales Manager to establish a high-trust, high-impact duo . Together, you’ll lay the foundation for a scalable, structured, and modern SaaS sales engine . This is a hands-on leadership role : you’ll jump into deals , test out messaging , refine processes in real-time, and lead by example.

This role demands a winning mentality and entrepreneurial spirit , someone who challenges assumptions, pushes limits , and turns vision into action . You’ll shape a sales culture built on excellence, experimentation, and ownership, while playing a key role in Swat.io’s leadership team and overall strategy. As our new Head of Sales, your mission is to rebuild and lead a focused, high-performing sales function that complements Swat.io’s Self-Service motion in segments it can’t serve alone.

This is a hands-on role: you'll be actively selling, shaping processes, and turning strategy into action. Your initial priority is to prove what works, build lean, repeatable sales systems and processes with measurable impact . Once the established foundations are showing continuous results and additional headcount is truly needed to scale further, there is a dedicated budget to add more headcount to the sales team.

You’ll start by working closely with the one Sales Manager currently on the team. You’ll dive deep into our product , customers , GTM strategy, past challenges , and sales dynamics to identify what’s working, what’s not , and where we need to go . You'll play a key role in coaching , supporting , and developing the Sales Manager.

Through close collaboration, you’ll refine sales processes together, share learnings, and shape the direction of the team. From there, you'll design and implement a modern, scalable sales approach aligned with our product-led Self-Service first model, focused on repeatable processes, predictable results, experimentation, and smart execution. You’ll collaborate closely with Marketing, Product, and Account Management to integrate Sales into our GTM engine .

As part of the leadership team, you’ll also shape company-wide strategy and drive sustainable growth . Your impact will be measured not just by new MRR and quota attainment, but equally by how well you can turn strategy into systems , develop the team, and create a lean, effective sales function that lasts. You bring at least 5 years of experience in B2B SaaS sales , with a proven track record not just in handling inbound leads, but in building your pipeline , creating opportunities through outbound efforts , and consistently driving revenue across the full sales cycle.

You’ve led small teams (1-3 people) before - coaching, supporting, and holding people accountable, while staying operational yourself . You don’t just follow sales processes, you build and improve them as you go . You have strong business acumen and think beyond individual deals.

You value teamwork and look for ways to work closely with product, marketing, and customer success to create impact across the whole company . You’re someone who takes ownership , works independently , and stays organized without needing much direction . You know how to get results in dynamic, resource-conscious setups where focus and efficiency matter.

You’re actively using and understanding AI to work smarter, not harder. You see AI as a practical advantage, not just a buzzword. You’re ambitious and results-driven , but not at any cost.

You believe in honest , consultative selling , and you know when to challenge assumptions or walk away from a deal. You bring a mindset of experimentation and ownership, align with our values, and focus on long-term team and company success beyond just numbers. You're fluent in both English , which is our company language, and German , as the role requires regular communication with many German-speaking prospects and customers.

Since the majority of our customers are in the DACH region, fluent German is a must for this role. In our day-to-day Sales management work, we use LinkedIn Sales Navigator and HubSpot . We are open to trying new tools if we see the benefit and impact on our work and our results.

The entire Swat.io team uses state-of-the-art tools like Google Suite ) If you have questions about us and our culture, our Team, or our recruiting process, check out our company page: https://swat.io/en/company/ and the FAQ section. Dennis, our Sales Manager, always brings a positive vibe. Fueled by coffee, he passionately showcases the quality of our product to potential new customers and enthusiastically contributes to exciting projects.