Search Engine Optimization (SEO/GEO) Specialist - Ecom

Role Overview Location - Gurgaon, On-Site Role We’re hiring an SEO/GEO Associate who is results-driven, not activity-driven . At Tech it!, search is not just about rankings — it’s about traffic quality, conversion, and revenue impact . You’ll work on scaling organic growth for D2C brands using a mix of SEO fundamentals, AI-driven workflows, and GEO (Generative Engine Optimization) .

What You’ll Do Improve organic rankings, traffic, and conversion across key pages (PDPs, collections, content) Conduct keyword research and identify high-impact opportunities Optimize on-page SEO (meta, content, internal linking, structure) Use AI tools (ChatGPT, Claude, etc.) to scale content, audits, and optimization workflows Track performance via GSC, GA4, and other tools Work closely with product, content, and dev teams to implement changes What We’re Looking For Must-have: Experience in SEO for e-commerce / D2C brands Strong understanding of on-page SEO, keyword strategy, and search intent Hands-on with Google Search Console, GA4 Comfortable using AI tools for SEO workflows Plus: Experience with Shopify SEO Exposure to programmatic SEO / content scaling Understanding of GEO / AI search (ChatGPT, Perplexity, etc.) Mindset Outcome-focused — you care about rankings, traffic, and conversions Strong ownership and execution capability Structured and data-driven thinking Comfortable working in a fast-paced environment across multiple brands What You’ll Get Work on large-scale D2C brands with real traffic impact Hands-on experience in AI-led SEO and emerging GEO practices Exposure to end-to-end organic growth strategy Opportunity to grow into a specialist or lead role Application Process (Important) Submit a short assignment along with your application (use the resume upload section to upload a combined PDF) : Task: Pick any e-commerce website and share: 3 SEO opportunities (keywords/pages/content) What impact they can drive (traffic / rankings) How you would execute them Guidelines: Keep it concise (max 1–2 pages) Focus on practical, implementable ideas Note: Applications without the assignment will not be considered.