Senior Marketing Data Analyst

Senior Marketing Data Analyst £65,000 - £80,000 50/50 in the office, South-West Permanent We're partnering exclusively with a household name in the South West to recruit a Senior Marketing Data Analyst to support the delivery of data-led customer engagement. This is a role focused on using data and marketing technology to build scalable solutions that enable targeting, personalisation and optimisation across customer journeys. The Role: Develop and implement scalable approaches to audience selection and customer communication in the business Turn business needs into practical, workable technical solutions within marketing systems Collaborate with stakeholders to define priorities and shape effective delivery plans Play a role in evolving how the organisation structures and uses data for customer engagement Ensure all work meets required standards for data accuracy, governance and compliance Spot opportunities to extend or repurpose solutions across wider use cases Deliver enhancements to how marketing technology is used to support engagement activity We're Looking For: Hands-on experience working with tools used for customer targeting and tailored communications - exact systems and tools experience is not required Comfortable working closely with data, including interrogating and manipulating datasets and using cloud data platforms Good understanding of how data is generated, structured and made usable for campaigns If this role is of interest, please apply below!

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