Senior Marketing Manager – Patient Support Systems

• Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies
• Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market
• Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue
• Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions
• Define and implement go-to-market strategies with cross-functional teams
• Capture and share market insights (trends, competition, KOLs) and collaborate with global teams

Requirements

• Bachelor’s degree in marketing, Business, or equivalent; advanced degree preferred
• 8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment
• Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels
• Consistent track record of delivering engaging, informative, well-organized presentations
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce
• Demonstrated ability to interpret, analyze, and apply technical information
• Expertise in marketing and branding concepts
• Advanced knowledge and understanding of clinical workflows and sales process
• Successful track record of leading multiple projects simultaneously
• Confirmed ability to adapt quickly to shifting priorities and thrive in a fast-paced environment

Core Competencies

Demonstrates expertise in developing and implementing marketing plans, go-to-market strategies, and product launch initiatives, with a strong focus on market insights and competitive intelligence. Proven ability to communicate effectively and deliver engaging presentations while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

• Product Management
• Marketing Strategy Development
• Market Insights Analysis
• Clinical Workflow Knowledge
• Salesforce Proficiency

ATS Optimization Keywords

Hard Skills

• Marketing Plan Development
• Go-To-Market Strategy
• Competitive Intelligence
• Market Analysis
• Project Management
• Technical Information Analysis
• Branding Concepts
• Presentation Skills
• Pricing Strategies
• KPI Development

Soft Skills

• Effective Communication
• Adaptability
• Collaboration
• Stakeholder Engagement
• Presentation Delivery

Industry Keywords

• Medical Device
• Capital Equipment
• Clinical Workflows
• Sales Process
• Market Trends

Tools & Technologies

• Microsoft Office Suite
• Salesforce