Senior Performance Marketing Specialist

Experteer Overview Asegúrese de que toda la información de su solicitud está actualizada y en orden antes de inscribirse en esta oportunidad. In this role you will lead data-driven performance marketing initiatives for regional markets, collaborating with cross-functional teams to uncover opportunities, measure results, and optimize campaigns. You will own 360-degree projects and drive growth through acquisition, activation, and re-engagement via app campaigns and programmatic channels.

The role blends hands-on execution with strategic analytics to push performance and share best practices across the team. You will work in a fast-paced, collaborative environment that values impact, experimentation, and scalable measurement.Compensaciones / Beneficios• Lead the development and optimization of high-impact campaigns for a specified region (Africa, EE, Balkans, or SWE).• Specialize in acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels.• Apply a data-driven approach to daily operations and tackle performance challenges to exceed goals.• Collaborate with marketers and analysts across Performance Marketing channels (Paid Social, SEM, ASA, programmatic) to maximize impact.• Own performance targets and consistently deliver on key metrics to drive growth.• Share insights and best practices to elevate team performance within the region.• Lead ongoing optimization via A/B testing and performance analysis to maximize efficiency.• Work cross-functionally with design, local marketing teams, BI, and Martech to craft winning strategies.Responsabilidades• 3-5+ years in performance marketing with strong focus on Google App Campaigns (preferably UAC) and programmatic advertising.• Proven ability to scale campaigns, optimize acquisition funnels, and maximize ROAS.• Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization.• Strong analytical mindset with ability to turn data into actionable insights.• Experience managing large-scale campaigns and coordinating with multiple stakeholders.• Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer.• Ability to thrive in a fast-paced environment and drive projects from strategy to execution.• Excellent communication and problem-solving skills with a proactive approach. xqbhyrx • Fluency in English; additional languages are a plus.Requisitos principales• equity plan• private health insurance• monthly Glovo credit• discounts on transportation, food, and kindergarten• discounted gym memberships• extra time off and flexible remote/working locations