SEO Executive

Overview about the company

Our client is a premium Indian ethnic menswear and celebration wear brand. The brand specializes in luxury sherwanis, kurtas, suits, indo-westerns, wedding wear, and bespoke occasion outfits for men. Established in 2009, the company has expanded from a single Mumbai retail outlet to 25+ stores across India and international locations including UAE and UK.

Job Description

• Ensure adherence to company's Code of Conduct & other professional policies as may be rolled out from time to time.
• Perform on-page SEO (meta tags, titles, headers, URL structuring) for product pages, category pages, and blog content.
• Conduct regular SEO audits to identify and fix issues like broken links, page speed, and user experience concerns.
• Conduct in-depth keyword research focused on ethnic wear, celebrations, and wedding fashion.
• Optimize website content based on high-converting, trending, and long-tail keywords relevant to the industry.
• Collaborate with content writers and marketing teams to create SEO-optimized blog posts, product descriptions, and category pages.
• Develop content around festivals, weddings, and cultural events to align with user search intent.
• Build high-quality backlinks through fashion, lifestyle, and cultural blogs, websites, and influencer collaborations.
• Monitor backlink health and ensure compliance with search engine guidelines.
• Optimize the brand's presence for local searches, including Google My Business, local directories, and geo-targeted pages.
• Enhance location-based discoverability for ethnic and celebration wear searches.
• Track and analyze SEO performance using Google Analytics, Google Search Console, and SEO tools.
• Prepare monthly reports on key metrics like organic traffic, keyword rankings, and conversion rates.
• Monitor competitor SEO strategies to identify opportunities for growth.
• Stay updated on SEO trends, algorithm updates, and industry best practices.
• Work closely with social media, paid marketing, and design teams to align SEO strategies with digital campaigns.
• Ensure design elements are optimized for SEO without compromising user experience.
• Optimize product listings with SEO-friendly titles, descriptions, and images to improve discoverability.
• Enhance the user experience to reduce bounce rates and increase conversions.
• Ensure mobile-friendly website optimization to improve search rankings and user experience.
• Manage schema markup, redirects, XML sitemaps, and crawlability for technical SEO enhancements

Qualification and Skills:

• Bachelor's degree in Business, Marketing, E-commerce, or a related field.
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
• Strong knowledge of on-page, off-page, technical SEO, and local SEO strategies.
• Experience in content optimization, keyword research, and competitor analysis.
• Understanding of e-commerce SEO, site architecture, and conversion rate optimization (CRO).
• Familiarity with HTML, CSS, and basic JavaScript (preferred but not mandatory).
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.