Vice President, Brand and Marketing

Holder Properties is seeking an experienced senior leader to serve as the company’s steward of brand, marketing, and communications. This role is responsible for shaping and strengthening Holder’s narrative and reputation across internal and external audiences, leading strategic communications and storytelling, and directing brand and marketing support for priority projects and initiatives. This position touches every part of the business — from the associate onboarding experience to the launch of new properties — and requires a leader who can think strategically, operate cross-functionally, and execute with strong attention to detail.

Ideal Candidate

The ideal candidate brings an uncommon combination of strategic leadership, exceptional creative judgment, and hands-on execution. This individual will partner with executive leadership and cross-functional teams to ensure Holder’s brand, voice, and materials consistently reflect our values, our standards, and the quality of our work.

This role requires excellent judgment, executive presence, and the ability to guide senior leaders with clarity and confidence. This leader will set direction while also rolling up their sleeves to execute, especially during key launches and high-priority initiatives.

Desired Qualifications

• 7+ years of progressive experience in brand strategy, marketing, communications, or creative leadership
• Demonstrated success stewarding a corporate brand and narrative
• Proven ability to lead project branding and marketing for complex initiatives, working across multiple stakeholders and priorities
• Exceptional writing and editorial capability, including experience developing executive communications and high-visibility messaging
• Experience overseeing PR strategy and reputation management, including working effectively with media and external PR partners
• Strong ability to provide creative direction and produce high-quality deliverables by leading agencies, freelancers, and internal collaborators
• Experience managing budgets, scopes, and vendor relationships, with a disciplined approach to prioritization and resource allocation
• Demonstrated ability to operate as a cross-functional leader and trusted advisor, influencing without direct authority
• Digitally fluent and hands-on, with experience using modern creative and marketing platforms (e.g., Canva and/or Adobe suite, CMS platforms, email and social tools)
• Comfortable working in a fast-paced environment with shifting priorities, high visibility, and high standards for execution
• Bachelor’s degree required

Primary Responsibilities

Corporate Brand Leadership

• Own Holder’s corporate brand identity, voice, and narrative; maintain and evolve positioning over time
• Steward brand standards and guidelines; ensure consistent application across teams and partners
• Lead content and storytelling strategy across digital platforms, internal communications, and core corporate materials

Reputation, Communications & Public Relations

• Lead corporate communications strategy and execution, including key announcements, leadership messaging, major initiatives, and associate engagement
• Manage PR strategy, media relationships, and external visibility efforts; oversee awards and thought leadership opportunities
• Advise executives and senior leaders on messaging, tone, audience strategy, and timing
• Serve as the point leader for crisis communications strategy and response

Project Branding & Marketing for Priority Assets

• Provide strategic branding and marketing leadership for priority assets and development projects
• Direct project brand systems, launch plans, marketing collateral, digital assets, signage, and leasing support tools
• Partner with asset management and property teams to develop leasing strategy and go-to-market guidance for new and priority assets — including positioning, pricing messaging, collateral, digital campaigns, broker materials, and leasing toolkits
• Provide training and guidance to leasing teams and set measurable goals to track leasing velocity and marketing ROI

Business Development & Partner-Facing Materials

• Oversee the development of proposals, pitch materials, and partner communications, ensuring strength of narrative and consistency of design
• Strengthen Holder’s business development storytelling across projects, capabilities, and partnerships

Creative Production, Agency Management & Operational Excellence

• Select, manage, and hold accountable external vendors and agencies across PR, creative, and production services
• Build and manage annual corporate and project-level marketing and communications budgets; own prioritization, vendor contracts, and financial reporting for marketing activities to ensure resources align to strategic priorities and deliver measurable value

Culture & Internal Experience (Support)

• Partner with leadership and operations to shape the internal brand and associate experience—design onboarding touchpoints, support milestone celebrations and key internal moments, and ensure internal communications consistently reinforce Holder’s mission and values. This role supports culture initiatives and coordinates key experiences; programmatic HR functions remain with People/Ops.

Organizational Structure

Reports to: Chief Operating Officer

About Holder Properties

Founded in 1980, Holder Properties is a full-service commercial real estate development and investment company. We offer all critical real estate functions—investment, development, management—under one roof. Throughout our history, we have developed or invested in multiple property types.

While each type is unique, our broader approach is the same: we work to create environments where tenants and residents feel valued and know that their every need will be met. With our people-first approach to real estate, we build success on the foundation of relationships. That’s why keeping our word and developing trust are as important today as they were when we started, more than 45 years ago.

Why Holder?

1. We do what we say we'll do.

2. We think and act boldly.

3. We empower expertise.

4. We care.

Contact Information

Adam Sonenshine

Chief Operating Officer

D: (770) 988-3115; M: (404) 933-3532

[email protected]

www.holderproperties.com