VP-Marketing

Job Title: AVP or Director Marketing & Brand Strategy

Department: Corporate Marketing

Location: Corporate HQ, Chennai

Reports to: CEO / COO

Direct Reports: Brand Managers, Digital Marketing Manager, PR Agencies, Social Media Teams, Creative Partners

About the Role:

It is seeking a visionary and performance-driven Director Marketing & Brand Strategy to lead the 360 marketing function across its growing portfolio of hotels and sub-brands including Grand, Regency, Great Trails, Zibe, Radisson Franchises, and upcoming concepts.

This role demands a rare blend of brand storytelling, digital-first thinking, and business acumen. You will be responsible for building a unified yet differentiated brand presence across every touchpoint from billboards to reels, food festivals to email journeys with one ultimate goal: to drive awareness, engagement, footfalls, and revenue.

Key Responsibilities:

1. Brand Strategy & Positioning

Own and evolve the brand architecture and identity for Hotels and its sub-brands.

Define and implement a strategic roadmap for differentiated brand narratives, campaigns, and guest-facing communication.

Embed The Promise of More into all brand experiences physical and digital.

2. Integrated Marketing (Offline + Online)

Lead 360 campaigns that span across ATL, BTL, digital, experiential, influencer, and on-ground activations.

Oversee all media planning, creative development, and performance tracking for hotel launches, festive campaigns, F&B promotions, and wellness initiatives.

Champion marketing calendars across units, with tailored plans for Rooms, F&B, Weddings, Wellness, and MICE.

3. Digital & Performance Marketing

Drive and measure success across digital channels: paid search, social media, retargeting, display, influencer, SEO, content marketing, and CRM.

Supervise the website, app ecosystem, booking funnels, loyalty platforms, and online review/reputation management.

Leverage guest data for hyper-personalized marketing and targeted campaign execution.

4. PR, Communications & Content

Lead earned media strategy with PR agencies and media partners for thought leadership, hotel coverage, and brand-building stories.

Spearhead social media storytelling, influencer strategy, reels, user-generated content, and LinkedIn thought leadership for leadership visibility.

Build and maintain editorial calendars, brand voice guidelines, and visual language across touchpoints.

5. Business Partnership & Analytics

Align marketing with sales, revenue management, operations, and F&B to deliver measurable business outcomes.

Use analytics tools to track ROI, campaign performance, lead generation, conversion rates, guest engagement, and brand equity metrics.

Manage the annual marketing budget with an ROI-focused lens.

Key Qualifications & Experience:

12+ years of experience in brand and marketing roles, preferably in hospitality, lifestyle, or consumer brands.

Proven experience in leading both offline and digital marketing at a strategic and executional level.

Strong track record in team leadership, agency/vendor management, and cross-functional collaboration.

Experience in campaign analytics, brand audits, customer segmentation, and guest journey mapping.

Bachelor s in marketing / mass Comm / Hospitality / Business; MBA preferred.

Personal Attributes:

Strategic thinker with creative instincts.

Passionate about hospitality, brand-building, and culture.

Storyteller with a head for numbers and a heart for design.

Agile, adaptable, and innovative in fast-moving environments.

Empathetic team leader with high emotional intelligence.