Web Developer

Responsibilities

• Lead the migration of the current institutional website to Webflow or another modern stack, with a focus on responsiveness, performance, technical SEO and international scalability.
• Work with Webflow to develop and iterate pages, templates and components with autonomy, consistency and speed.
• Integrate and maintain the full martech stack: HubSpot, GTM, GA4, Lovable, pixels and tracking.
• Create and maintain in-house AI-powered tools to improve team performance and demand acquisition (e.g., copilots and internal agents, API-driven automations, campaign optimization scripts).
• Instrument events, tags and cookies with data governance and an emphasis on performance and privacy (LGPD-ready).
• Support the marketing team with tools and automations for acquisition, content, SEO and CRO.
• Act as the technical reference for the area, collaborating directly with designers, copywriters and growth leaders.

Requirements

• Hands-on experience with Webflow (portfolio of pages and delivered projects).
• Experience with site migrations, web performance and modern front-end architecture.
• Strong command of HTML, CSS and JavaScript, and solid knowledge of technical SEO best practices and accessibility.
• Experience integrating and governing tools such as HubSpot, GTM, GA4, Lovable and CRM/API integrations.
• Experience in digital marketing or B2B growth environments, with a focus on conversion, speed and experimentation.
• Advanced/Fluent English.
• Experience with headless CMS platforms (Sanity, Contentful, Strapi).
• Knowledge of modern frameworks such as Next.js or Astro.
• Experience with projects targeting international expansion (multi-language, geolocation, scalability).
• Practical experience applying AI (integrations with GPT/Claude/Gemini, personalization, copilots, agent orchestration and content automation).
• Technical background in CRO or light data engineering to support marketing teams.