Associate Director of Social Media

The Associate Director of Social Media partners with the Director of Social Media to develop and maintain a dynamic, professional, and engaging online presence for SL SHRM across LinkedIn, Facebook, Instagram, and other designated platforms. This role is responsible for fostering meaningful engagement among members and the broader HR community while ensuring consistent, timely communication of chapter resources, programming, and initiatives.

This position plays a key role in supporting the chapter's brand and visibility by planning, creating, scheduling, and monitoring social media content and campaigns. The Associate Director collaborates cross-functionally with board members to ensure messaging is aligned, strategic, and reflective of SL SHRM's mission and professional standards.

In addition to content execution, this role supports operational and marketing workflows, including managing social media calendaring and scheduling, assisting with social media posting, supporting marketing request intake through Asana, and coordinating with strategic partnerships to amplify reach and engagement.

This role also tracks and analyzes performance metrics to evaluate effectiveness, inform strategy, and continuously improve audience engagement and growth.

Responsibilities

• Develop, schedule, and publish social media content aligned with the chapter's content calendar and strategic priorities
• Post job opportunities, employment law updates, and HR-related content to support professional development and attract prospective members
• Highlight members, board members, and chapter achievements to strengthen engagement and recognition
• Promote chapter events, webinars, and initiatives to drive awareness and attendance
• Ensure all social media content reflects a consistent, professional brand aligned with SL SHRM standards
• Provide regular updates and performance insights to the Chapter President and Board of Directors
• Maintain and manage social media calendaring and scheduling across platforms
• Support social media posting execution and campaign implementation
• Manage marketing request intake and workflow coordination through Asana
• Collaborate with strategic partnerships to coordinate content and amplify outreach efforts
• Partner with board members to align social media strategy with membership growth and engagement initiatives
• Maintain a consistent posting cadence and optimize timing for audience engagement
• Monitor, analyze, and improve key engagement metrics, including reach, impressions, and interactionsDiversify content formats, including graphics, video, and live content, to expand audience reach
• Coordinate regularly with Membership, Member Engagement, Public Relations, and other board leaders to align messaging and campaigns, identifying opportunities to expand presence across additional platforms and channels

Requirements

• Must be a SHRM National and Chapter member in good standing
• Must be able to meet with subcommittees to align membership growth strategies regularly
• Must serve as a board voting member and attend >75% of Board meetings (3rd Tuesday of every month, 8-9:30am)
• Must be able to regularly attend monthly Professional Development Meetings (2nd Tuesday of every month, 10am-1pm) and other SLSHRM events as planned
• Time Commitment: Approximately 10-15 hours per month