Business Development and Brand Growth
TAD The Amazing Desi
Job Description
Job Description
Role Profile: Associate – Business Development & Brand Growth
\nLocation: Bengaluru (Corporate Office & Field Strategy)
\nCompensation (CTC): Upto INR 5,00,000 Per Annum
\nCorporate Overview
\nTAD – The Amazing Desi is a fast-growing, disruptive brand in the Indian FMCG sector, modernizing
\ntraditional flavors for the next generation of consumers. Backed by a high-velocity startup culture,
\nTAD offers young management graduates immediate ownership of business verticals, rapid career
\nprogression, and direct mentorship from the executive leadership team.
\nRole Objective
\nAs a Business Development Associate, you will lead regional market expansion. Your role combines
\nB2B territory management (onboarding premium retail and corporate accounts) with leading high-
\nimpact, direct-to-consumer experiential brand setups across premium lifestyle fests, corporate hubs, and
\nmajor events in Bengaluru.
\nKey Strategic Responsibilities
\n• B2B Market Penetration: Pitch to, onboard, and manage relationships with premium
\nsupermarkets, key retail accounts, and distribution networks.
\n• Experiential Brand Activations: Conceptualize, launch, and directly oversee the end-to-end
\noperations of TAD's high-footfall micro-retail setups and experiential brand spaces at city
\nevents.
\n• On-Ground Consumer Strategy: Lead live product storytelling and consumer interaction at
\nour activation zones to optimize direct sales velocity and capture market feedback.
\n• Account Analytics: Track regional sales volume, manage inventory distribution, and analyze
\nfield data to drive local pricing and marketing strategies.
\nCandidate Profile
\n• Exceptional communication, high emotional intelligence, and sharp negotiation skills.
\n• Entrepreneurial mindset—comfortable leading on-ground operations and managing live project
\nspaces.
\n• Fluency in English; knowledge of the local market vernacular (Kannada) is highly
\nadvantageous for regional execution.
\n• Must possess high agility, drive, and a personal two-wheeler for market mobility.
\nCompensation & Benefits Structure
\nWe believe in a highly meritocratic culture that disproportionately rewards performance. The
\ncompensation architecture is structured as follows:
\n• Fixed Base Component: Upto INR 3,00,000 Per Annum
\n• Performance-Linked Variable Pool: Upto INR 2,00,000 Per Annum (Milestone-based incentives
\ntied directly to territory revenue growth, activation performance, and distribution milestones).
\n• Field Support Allowance: Food and Fuel components paid over and above the CTC based on
\nactive market days.
\nSelection Process
\n1. Profile Shortlisting & first round of discussion
\n2. Case Presentation / Group Discussion (Market Strategy)
\n3. Final Interview with the Founders