Content Manager

3 MONTH's CONTRACT / Content & Copy Writing

Role Summary:

The Content & Copywriting Manager is responsible for shaping AI-enabled content creation, narrative development, and brand storytelling across BCCL’s brands, advertiser solutions, and emerging business ventures. The role exists to redefine how content is imagined, written, adapted, personalized, and scaled in an AI-first world, while ensuring originality, contextual depth, editorial sharpness, and brand authenticity remain central to the creative process.

Reporting into the Head – AI Creative, the role will lead the development of compelling narratives across campaigns, branded content, digital platforms, social ecosystems, events, editorial-commercial integrations, and audience engagement initiatives. The incumbent will work closely with Brand, Response, Editorial, Times Experiences, and the Product & Technology (P&T) organization to create AI-assisted content ecosystems that significantly enhance creative agility, personalization, speed-to-market, and storytelling scalability.

Experience:

• 7–10 years of experience in content strategy, brand storytelling, copywriting, editorial content, branded content, creative communication, campaign narrative development, or integrated content studio environments, with a strong portfolio demonstrating impactful storytelling and audience-centric communication.
• Proven experience in developing high-quality content and narrative solutions across campaigns, brand communication, social media, digital platforms, events, branded content, thought leadership initiatives, and advertiser-facing ecosystems.
• Strong exposure to AI-powered content creation tools and workflows across areas such as prompt engineering, generative writing, campaign messaging, content adaptation, multilingual storytelling, AI-assisted scripting, personalization, summarization, and narrative optimization.
• Demonstrated ability to combine strategic thinking, storytelling depth, audience understanding, and creative articulation to build differentiated communication frameworks and scalable content ecosystems.
• Experience in working across multiple content formats including long-form content, short-form communication, social storytelling, scripts, campaign narratives, presentations, branded content, editorial-commercial integrations, and platform-native digital communication.
• Strong understanding of audience psychology, consumption behavior, evolving communication patterns, and platform-specific storytelling dynamics across print, digital, social, video, and emerging conversational ecosystems.
• Prior exposure to media organizations, digital publishing, advertising agencies, branded content studios, content-led businesses, or new-age creator ecosystems would be preferred.

Educational Qualifications:

• Bachelor’s or Master’s degree in Mass Communication, Journalism, English Literature, Advertising, Marketing, Media Studies, Digital Communication, Creative Writing, or a related discipline.
• Specialized certifications, programs, or hands-on exposure in AI-powered content tools, generative AI applications, prompt engineering, digital storytelling, content strategy, or creative communication would be an added advantage.
• Strong practical exposure to evolving digital content ecosystems, AI-assisted storytelling workflows, and audience engagement models will be preferred over purely academic credentials.
• Formal education will be valued; however, narrative capability, portfolio strength, strategic thinking, creative articulation, and demonstrated storytelling impact will take precedence over academic pedigree alone.