Creative Strategy & Content Lead

Location: RemoteAt KD vs KG, we've helped 10,000+ women across 7+ countries transform their health through sustainable fitness, nutrition and lifestyle coaching.We're looking for a Creative Strategy & Content Lead to work directly with our Founder and drive the thinking behind our marketing.This is not a graphic design, video editing or social media management role.What You'll Do- Understand customer psychology and buying behaviour.- Conduct customer research and analyse sales calls.- Develop creative strategies for Meta Ads, Instagram and YouTube.- Write ad scripts and creative briefs.- Plan content themes and campaign ideas.- Guide marketing agencies with creative direction.Who We're Looking For- 3–5 years of experience in Creative Strategy, Brand Strategy, Content Strategy or Performance Marketing.- Strong copywriting and storytelling skills.- Good understanding of consumer psychology.- Experience with Meta Ads.- Prior experience in Health, Fitness, Wellness, Coaching, D2C or Education is a plus.Why Join Us?- Work directly with the Founder.- Build the creative engine behind one of India's leading women's fitness brands.- Opportunity to grow into a leadership role. Salary: ₹12–15 LPA + Performance BonusHiring AssignmentShortlisted candidates will:- Analyse our Instagram and YouTube channels.- Share 10 creative angles to improve lead quality.- Write 3 Meta ad scripts.- Suggest a one-month content strategy.How to ApplyEmail your resume along with a short note answering:"Why do you think a woman chooses to invest in a high-ticket fitness transformation program?" [email protected] you're passionate about customer psychology, storytelling and performance marketing, we'd love to hear from you.