Copywriter - D2c Beauty / Personal Care
KAAPRO
Delhi, Delhi, India Full Time Marketing Jobs India New
Job Description
About the Company
We are looking for a creative and performance-driven Copywriter with experience in D2C, Beauty, or Personal Care brands. The ideal candidate should be able to craft compelling, conversion-focused content across digital platforms to drive engagement, retention, and revenue growth.
About the Role
We are looking for a creative and performance-driven Copywriter with experience in D2C, Beauty, or Personal Care brands. The ideal candidate should be able to craft compelling, conversion-focused content across digital platforms to drive engagement, retention, and revenue growth.
Responsibilities
- Write high-converting copy for:
- Website (homepages, landing pages, product pages)
- Performance marketing ads (Meta, Google, etc.)
- Email and WhatsApp campaigns
- Social media content (captions, hooks, scripts)
- Collaborate with marketing, design, and growth teams to execute campaigns
- Optimize copy based on performance metrics such as CTR, CVR, and ROAS
- Maintain and evolve brand voice across all digital touchpoints
- Conduct market and competitor research to improve messaging
- A/B test different messaging angles and formats
- Write scripts for video ads and reels
Qualifications
- Experience in D2C / E-commerce / Beauty / Personal Care industry
- Strong understanding of performance marketing and conversion copywriting
- Ability to write clear, engaging, and persuasive content
Required Skills
- Experience in D2C / E-commerce / Beauty / Personal Care industry
- Strong understanding of performance marketing and conversion copywriting
- Ability to write clear, engaging, and persuasive content
Preferred Skills
- Familiarity with platforms like Meta Ads, Google Ads, Klaviyo, etc.
- Basic understanding of SEO
- Ability to work in a fast-paced, target-driven environment
Posted April 13, 2026