Copywriter
FRND
Job Description
Overview
If your first instinct while watching any ad is "this hook could be stronger," you'll enjoy this role.
We're hiring a Copywriter who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences.
What You'll Do ️
Write hooks that grab attention within the first 2 secondsCreate high-converting 15-45 sec scripts with a clear flow: attention interest actionTake one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-ledWrite across formats: UGC-style, talking head, voiceover, meme/clip-basedAdapt scripts across languages while maintaining cultural nuance and relatabilityMake content feel real, raw, and native to the platformObsess over performance metrics: hook rate, watch time, retention, CTRIterate fast: test learn tweak repeat
What We're Looking For
2-4 years of experience in performance-focused copywritingFluency in at least one: Tamil, Telugu, Malayalam, Kannada, or Hindi (more is a plus)Strong instinct for ad-first writingDeep understanding of Tier 2/3 audience behaviour, tone, and cultural context Ability to think in formats, hooks, and angles, not just one scriptExperience writing UGC-style adsFamiliarity with Meta ad ecosystem (A/B testing hooks, creatives, formats)
The FRND team operates six days a week, with every 1st and 3rd Saturday working.
About FRND
FRND is redefining the way people connect by building a social platform that's not just engaging but also safe, inclusive, and fun. We're a rapidly growing startup with a bold mission: to transform online interactions into meaningful relationships.
Why FRND?
Impact at Scale: Be part of the next big wave in social connection, shaping experiences for millions across India, LATAM, and MENA.Rewarding Journey: Competitive compensation, equity options, and growth that parallels FRND's explosive success.Learn with the Best: Collaborate directly with founders and industry pioneers, supported by stellar investors like Krafton, India Quotient, and Elevation Capital.Freedom to Thrive: Enjoy an unlimited leave policy and unparalleled ownership of your work.Product-Centric Mindset: Work in a company where products take centre stage, solving unique challenges with innovative solutions.