Social Media Manager

Role: Social Media ManagerExperience: 6+ YearsReporting To: Head of Marketing

Role OverviewWe are looking for a Social Media Manager to own brand storytelling, content strategy, and engagement for a fast-scaling jewellery brand building a new category in India.

Key ResponsibilitiesOwn end-to-end social media strategy (Instagram-first)Drive brand storytelling + category education (demi-fine, 9kt gold etc.)Plan monthly content calendar aligned to business goalsLead reel-first content strategyWork with creative team for high-performing content productionIdentify trends and convert them into brand-relevant contentDrive engagement and community growthCollaborate with performance team for ad-friendly creativesManage launch campaigns, offers, and storytelling momentsWork with influencers and UGC contentEnsure consistent brand tone and visual language

KPIsEngagement rateOrganic reach growthFollower growth qualitySaves & shares (content depth metrics)Content performance vs benchmarksContribution to performance creatives

Requirements6+ years in social media (consumer brand preferred)Strong understanding of Instagram algorithms & trendsExperience managing reel-heavy content strategyStrong aesthetic and brand senseExperience working with content teams & shootsData-driven approach to content

What We're Looking ForStrong storytelling abilityTrend spotting + execution mindsetOwnership of brand voiceAbility to balance brand + performance content

Working Location : Koregaon Park, Pune (on-site)Working Days : Mon to Sat (1st & 3rd Sat off)Work Timings : 10 am to 7 pm