Head Brand, Digital & Employee Marketing
Saaki, Argus & Averil Consulting
Chennai, India Full Time Marketing Jobs India New
Job Description
Key Responsibilities:-
Brand Strategy & Stewardship:
Lead the development and evolution of the brand by defining its positioning, messaging framework, brand voice, and visual identity, ensuring consistency across business units, geographies, and communication channels.Act as the custodian of the corporate brand by reviewing and governing all brand-related assets, ensuring strict adherence to brand standards across every internal and external touchpoint. Drive and expand the Brand Ambassador program to strengthen brand advocacy.Collaborate with Business Unit and Regional Marketing teams to adapt global messaging for local markets without diluting the core brand identity.Continuously refine and strengthen the brand's narrative around its strategic pillars—Engineering the Change, Engineer at Heart, and Purposeful. Agile. Innovation.—to engage customers, prospective talent, and the engineering ecosystem.Establish measurable brand performance indicators, monitor brand health, and present actionable insights and performance reports to leadership.Digital & Social Media Marketing:
Lead the strategy and management of their digital presence across key social media platforms, including LinkedIn, Instagram, X (Twitter), YouTube, and emerging channels, ensuring a unified and impactful brand voice.Develop platform-specific content plans that reinforce the Engineer at Heart philosophy while increasing audience engagement among customers, prospects, industry influencers, and potential employees.Partner with Business Unit and Regional Marketing teams to promote campaigns, executive thought leadership, product announcements, and corporate initiatives across digital platforms.Own the digital content roadmap, including website content governance, ensuring messaging remains aligned with evolving brand positioning and business priorities.Analyze digital performance metrics, audience behavior, and campaign effectiveness to optimize content strategy and improve engagement.Evaluate and implement new digital platforms, technologies, and content formats that enhance brand visibility and audience reach.Employer Branding & Employee Communications:
Strengthen the Engineer at Heart employer value proposition by positioning the brand as the preferred destination for engineering talent across campuses and experienced professional markets.Design and execute employer branding initiatives that attract innovative, purpose-driven engineers aligned with the organization's values and mission.Partner with Human Resources to deliver employee engagement programs, recognition initiatives, and internal campaigns that reinforce organizational culture, employee pride, and belonging.Develop authentic storytelling through employee success stories, leadership perspectives, workplace experiences, and testimonials to showcase them as an employer of choice.Support HR communication strategies across the employee lifecycle, including onboarding, organizational announcements, milestones, and culture-building initiatives.Manage the internal communication calendar across newsletters, intranet, digital displays, leadership messages, and other communication channels to ensure timely and effective employee engagement.Stakeholder & Cross-Functional Partnership:
Collaborate with Business Unit Marketing teams to ensure brand messaging supports business objectives, go-to-market initiatives, and strategic campaigns.Work closely with Regional Marketing teams to balance global brand consistency with local market relevance.Partner with Sales, Corporate Communications, Digital Marketing, Analyst Relations, Human Resources, and other functional teams to execute integrated marketing initiatives.Provide strategic brand guidance, messaging support, and communication expertise to internal stakeholders across the organization.Leadership & Marketing Operations:
Lead and develop a high-performing marketing team responsible for brand management, digital marketing, and employer branding initiatives.Foster a culture of innovation, collaboration, accountability, and continuous improvement by setting clear objectives, coaching team members, and driving performance excellence.Manage the overall marketing budget across brand, digital, and employer branding functions, ensuring optimal resource allocation, measurable business impact, and strong return on investment.
Posted July 14, 2026
