Customer Advisor (Sales) - Awards & Events

Role Purpose:Drive revenue growth across the UK, Middle East and other markets for the Awards, Events, Public Training and related commercial portfolio through proactive outbound client engagement, lead conversion, pipeline management, and customer reactivation activities.The role will play a critical part in growing the Awards and Events business by identifying opportunities, re-engaging dormant and prospective clients, nurturing leads through the sales funnel, and converting interest into confirmed revenue.Act as a trusted commercial advisor to prospective and existing customers, understanding their needs and recommending appropriate British Safety Council solutions that maximise customer value and commercial outcomes.Capture and share Voice of Customer insights from client interactions to influence continuous improvement, enhance commercial proposition, and strengthen customer engagement.

Key ResponsibilitiesProactively generate and convert business opportunities across the UK, Middle East and other markets through outbound calling, email outreach, follow-up campaigns, and lead nurturing activity.Re-engage dormant, historic, and lapsed Awards / Events prospects to rebuild pipeline and drive revenue recoveryBuild, manage and maintain a healthy pipeline of prospective opportunities, ensuring consistent progression through the sales funnel.Own lead progression from initial contact through conversion, ensuring disciplined follow-up and momentum at every stage.Identify and proactively pursue new business opportunities through prospect research, outreach campaigns, referrals, and market engagement activity.Convert leads and opportunities into confirmed revenue across multiple product linesMaximise conversion through strong commercial conversations, objection handling, and solution-based sellingFollow up all campaign-generated leads within defined SLASupport strategic campaigns aimed at Awards participation, event attendance, and commercial growthMaintain disciplined follow-up cadence (multiple touchpoints)Build relationships with decision-makers and key contactsStrengthen client engagement to reduce opportunity drop-offProvide high-quality commercial support throughout the customer journey, removing barriers to conversion and ensuring a seamless client experience.Work closely with Sales, Marketing, Operations and wider business stakeholders to maximise conversion, improve campaign effectiveness, and support revenue growth.Share market intelligence, customer feedback, and competitive insightMaintain accurate pipeline, opportunity stage tracking, and activity records in SalesforceEnsure strong CRM hygiene and reporting disciplineAdhere to administrative processes, company policies, and terms of employmentUphold the organisation's safety, health, and wellbeing standards at all times

Health & Safety ResponsibilitiesUnderstand and fulfil health, safety, and wellbeing responsibilitiesMaintain an appropriate level of health and safety competence, reviewing development needs regularly with your manager

Skills & QualificationsEssentialExcellent English verbal and written communication skillsProven outbound sales / business development capabilityDemonstrated success in lead generation, pipeline development, and conversionCommercial confidence with strong objection-handling and negotiation skillsAbility to engage senior decision-makers and commercial stakeholdersStrong follow-up discipline and opportunity ownershipCRM discipline, sales reporting capability, and pipeline management experienceHigh-energy, resilient, target-driven mindsetStrong influencing and relationship-building capabilityAbility to work with pace, ambiguity, and multiple competing prioritiesStrong customer engagement capability in B2B and/or B2C environmentsStrong CRM and MS Office proficiencyCollaborative team playerDesirableExperience using ticket management systemsExposure to UK B2B/B2C marketsAbility to work effectively with global teams

ExperienceMinimum 5 years in outbound sales / business development / commercial client engagementProven track record in pipeline generation and revenue deliveryExperience in proactive outbound calling and lead conversionExperience in event sales / awards / training / professional services / B2B commercial environments preferred

Systems & ToolsSalesforce CRM experience preferred

Behavioural CompetenciesCustomer-centric approachAdaptability and resilienceTarget and results drivenStrong negotiation and problem-solving skillsAlignment with corporate behavioural framework, including:Excellent Communication skills - Written & SpokenStrongly works as a team player & believes in Team WorkCreativity & Adaptive MindsetHigh on IntegrityLeadership Skills, being proactive and positive influencerPersonal Effectiveness