Digital Marketing Performence Creative Strategy Lead

We're looking for a Performance Creative Strategy Lead to own the paid social creative strategy for the Performance Marketing Team at Displate. You will define the personas, angles and messaging frameworks behind our campaigns, turn them into high‑performing creative through clear briefs, and run a structured testing roadmap that continuously scales what works. You'll partner closely with Media Buyers, Brand, Design, Motion and Influencer Marketing, build the processes and playbooks that let the function scale, and grow the Performance Creative team as it expands.

We're hungry for talent like you!

Responsibilities

• Own the paid social creative strategy across Meta, TikTok and other acquisition channels as they evolve.
• Define customer personas, angles, messaging frameworks and creative hypotheses that drive high‑performing campaigns.
• Develop original creative concepts across static, video and emerging ad formats, communicating ideas through clear creative briefs for designers, motion designers, editors and UGC creators.
• Write and oversee high‑quality performance copy, including hooks, headlines, scripts, voiceovers and creative briefs.
• Build and execute a structured creative experimentation roadmap, continuously testing, iterating and scaling winning concepts based on campaign performance.
• Partner with Media Buyers to interpret campaign results, identify winning patterns and translate insights into the next generation of creative tests.
• Review and approve all creative assets before launch, ensuring they meet performance principles, brand standards and quality expectations.
• Maintain a central knowledge base of creative learnings, documenting winning patterns, failed experiments and best practices to continuously improve future campaigns.
• Monitor competitors, advertising trends and emerging creative formats across paid social to identify new opportunities and keep our creative strategy ahead of the market.
• Own the end‑to‑end creative lifecycle, from ideation and production through testing, optimisation and scaling, making data‑driven decisions to refine or retire creative concepts.
• Explore AI tools, creative automation and new production workflows to increase creative output and improve operational efficiency.
• Collaborate with Brand, Graphic Design, Motion, Influencer Marketing and external creators to deliver high‑performing creative across all paid acquisition channels.
• Build scalable creative processes, playbooks and experimentation frameworks that enable the team to grow efficiently.
• Manage production budgets across internal and external creative resources, including internal tools, freelancers, UGC creators and production partners.
• Hire, mentor and develop Performance Creative team members as the function expands.

Qualifications

• 5+ years of experience in performance marketing / creative strategy, copywriting or a related creative role for e‑commerce or DTC brands, with a proven track record of driving results through paid social creative (Meta, TikTok).
• Experience leading, mentoring or building a creative team (copywriters, designers, motion designers, UGC creators); prior people management experience preferred.
• Deep understanding of paid social platforms, funnel mechanics and performance KPIs (CPA, ROAS, CVR, hook rate, thumb‑stop ratio, and similar).
• Strong grasp of buying psychology and direct‑response principles, with the ability to translate customer insight into personas, angles and messaging frameworks.
• Proven ability to build and run structured creative testing and experimentation roadmaps, and to turn campaign data into actionable creative learnings.
• Excellent copywriting skills across hooks, headlines, scripts, VSLs, UGC briefs and production briefs.
• Experience managing production budgets and external resources, including freelancers, UGC creators and production partners.
• Strong organizational and project management skills; able to manage multiple briefs, campaigns, stakeholders and deadlines without chaos.
• Experience using AI, creative automation and process‑simplification tools to increase creative output and efficiency.
• Familiarity with project management and documentation tools.
• Excellent communication skills, with the ability to give clear, actionable creative direction and feedback to designers, editors, motion designers and creators.
• Proactive, ownership‑driven and comfortable operating with a high degree of autonomy in a fast‑scaling environment.

Benefits

• Private health plan and life insurance for you and your loved ones.
• Paid vacation days (20 or 26 days).
• Company‑covered courses and conferences for continued learning.
• Flexible working hours and ability to balance schedule.
• Provision of professional tools (MacBook or Lenovo).
• Free metal poster of your choice to welcome you.
• Office events such as birthdays, charity events, Halloween and Black Friday celebrations.
• Office library available for personal and professional growth.
• Team outings and meals organized and funded by the company.
• Opportunity to visit production facilities and see how metal artwork is created.
• Annual retreat to a new location to relax and recharge.