Director, Distribution Marketing

Scope

This is an opportunity to join a high-impact marketing team focused on advancing key business priorities. We are seeking a seasoned marketing professional to support Distribution and Field leadership, translating business priorities into clear, effective marketing strategies that strengthen broker and client engagement, support go‑to‑market priorities, and elevate the consistency and impact of marketing programs. The Distribution organization is structured across three core engagement areas: retail broker engagement, wholesale broker engagement, and client engagement, each with distinct audiences, relationship priorities, and growth objectives.

Serving as the key marketing partner across all three areas, this role will strengthen relationships, deepen market engagement, and support growth through integrated marketing initiatives. It will also help drive a robust North America events strategy aligned to priority growth areas and designed to elevate our market presence. The position supports the development and activation of industry‑focused marketing strategies while advancing account‑based marketing efforts to support priority clients.

Reporting to the Chief Marketing & Communications Officer, North America, this role will connect marketing efforts to business outcomes. This is a hands‑on role for someone who can operate at pace, manage multiple priorities, and translate business needs into clear, effective marketing execution.

Key Responsibilities

• Serve as the primary marketing partner to Distribution and Field leadership
• Lead marketing initiatives aligned to retail broker engagement, wholesale broker engagement, and client engagement priorities to help strengthen relationships and support growth objectives
• Drive the development and marketing activation of industry‑focused client offerings aligned to strategic growth and target priorities
• Develop and execute campaigns, content, and communications aligned to business priorities
• Support client and broker events, including messaging, materials, and follow‑up
• Improve the clarity, consistency, and effectiveness of distribution communications
• Manage timelines and coordinate with stakeholders to deliver high‑quality consistent outputs
• Bring structure and discipline to planning, prioritization, and execution
• Coordinate across the Wholesale and Retail marketing teams to ensure alignment with broader campaigns and messaging
• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications
• Manage and mentor the distribution marketing manager, providing clear direction and performance expectations

Job Requirements

• 10+ years in B2B financial marketing, sales enablement, and distribution
• Strong strategic mindset with the ability to align marketing positioning, broker and client engagement, and growth opportunities
• Strong understanding of brokers, clients, and distribution models, ideally in financial services or professional services
• Experience working closely with distribution, broker, and client networks
• Experience establishing and supporting account‑based marketing
• Proven ability to translate business needs into clear actionable marketing
• Confident working with senior stakeholders and distribution teams
• Strong communication, collaboration, and execution skills
• Highly organized with strong project management skills

Education

• Bachelor’s degree required (Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plus

Benefits

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Equal Opportunity

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to [email protected].