Product Marketing (Hiring Immediately)

Product Marketing Manager We are seeking a Product Marketing Manager to help commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical hire as we scale our commerce capabilities and bring high-impact product initiatives to market.

This role will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, you will bring clear customer insight, strong judgment, and a high bar for execution to help teams align on what to ship, how to launch it, and how to drive adoption and revenue.

Key Responsibilities

Segmentation & ICP: Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done

Positioning & narrative: Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels

Packaging & pricing: Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization

Launch excellence: Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance

Sales & channel enablement: Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecardsoptimized for fast SMB sales motions and partner delivery

Voice of Customer & insights: Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions

Lifecycle & adoption: Partner on onboarding, in-product messaging, retention, and expansion motionsaccounting for SMB churn dynamics and implementation constraints

Be the subject matter expert: Support business process questions sales presentations and messaging deliverables, and training content planning and delivery

Cross-functional leadership: Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization

Basic Qualifications

Master's degree, or equivalent work experience

10 or more years of experience in project management activities

Preferred Qualifications

10+ years of experience in product marketing, product commercialization, or go-to-market roles.

Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers.

Experience leading launches from planning through post-launch improvements, including sales enablement assets and training.

Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria.

Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging

BA/MBA in marketing, or other business related field

Strong understanding of the healthcare payments space.

Ability to work independently, manage multiple priorities, and operate well in ambiguity.

Demonstrated marketing and marketing research skills

Considerable knowledge of product/program development, pricing, implementation and strategic analysis

Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell.

Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption).

Demonstrated management, leadership and interpersonal skills

MBA or other advanced degree in marketing or a related business field (preferred, not required).

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