Director - Product & Growth Marketing

Key Responsibilities:

Product Positioning & MessagingDevelop clear, differentiated messaging for products, solutions, and business offeringsTranslate product capabilities into compelling market-facing narrativesPartner with leadership, product, sales, and delivery teams on go-to-market strategy

Content Strategy & Thought LeadershipLead content strategy across websites, landing pages, blogs, campaigns, case studies, and sales enablement assetsEnsure content aligns with buyer pain points, search intent, product value, and lead generation goalsSupport thought leadership initiatives for leadership and business stakeholders

SEO & Organic GrowthBuild and guide SEO strategy to improve organic visibility and discoverabilityIdentify keyword opportunities and support on-page SEO, content optimization, and content-led growth

Campaign Strategy & ExecutionLead integrated marketing campaigns across digital channels to support product awareness, lead generation, and pipeline growthPlan and oversee campaign messaging, launch calendars, campaign assets, and performance trackingWork closely with internal teams to execute campaigns that support specific products, business lines, industries, and target audiences

Demand Generation & Pipeline SupportDrive marketing initiatives that support qualified lead generation and pipeline growthPartner with sales and business teams to create campaigns, digital journeys, and assets that improve conversion

Website, Social Media & Digital PresenceOversee website strategy, website content, and overall digital experienceGuide website enhancements, landing page effectiveness, and conversion-focused updatesOversee social media direction to ensure consistency in brand voice, relevance, and engagementEnsure digital touchpoints reflect strong positioning, credibility, and business impact

Creative Oversight & Brand ExecutionProvide direction on visual storytelling across web, campaigns, presentations, social media, and branded assetsWork closely with design and creative resources to ensure quality, consistency, and alignment with brand and business goalsOversee execution of digital and marketing creatives with a strong focus on performance and outcomes

Team Leadership & ExecutionLead, mentor, and strengthen the marketing teamBring structure, prioritization, and quality to executionStep in directly where needed to support key deliverables and maintain high standards