Executive Assistant – Strategy, Brand & Digital (Office of Director)

Executive Assistant – Strategy, Brand & Digital/ Executive Assistant to MD

(Office of the Director)

Location: Mumbai – Churchgate

Reporting To: Director – Sales & Marketing

Experience Required: Minimum 10 Years

Working Days: Monday to Saturday

Employment Type: Full-Time

About the Company

We are an established family-owned organization and a respected player in the premium and luxury liquor industry, known for our rich legacy, uncompromising quality, and evolving brand portfolio. As we continue to strengthen our market presence, we are looking to build a high-performance team driven by speed, execution, innovation, and ownership.

About the Role

This is a high-impact, execution-driven role supporting the Director – Sales & Marketing/ MD.

The position goes beyond a traditional Executive Assistant role and requires a senior,

business-oriented professional (10–15 years ‘experience) who can drive execution,

coordinate across brand activation and digital initiatives, and ensure structured

delivery of key priorities.

The ideal candidate will act as the right hand to the Director, bringing clarity, control, and

momentum to business, brand, and marketing initiatives.

Key Responsibilities

1. Strategic Execution & Task Ownership

 Drive and track key initiatives across sales, brand, and marketing

 Convert discussions into structured action plans with timelines and accountability

 Ensure timely execution and closure of critical tasks

2. Brand Activation & On-Ground Coordination

 Coordinate execution of brand activations, events, and campaigns

 Liaise with vendors, agencies, and internal stakeholders

 Ensure alignment with premium brand standards and timelines

3. Digital Marketing Coordination

 Work closely with digital marketing teams/agencies to track campaigns

 Monitor deliverables across social media, content, and performance marketing

 Ensure consistency in brand communication and execution quality

4. Cross-Functional Coordination

 Act as a central point between Sales, Marketing, Creative, and external partners

 Ensure seamless communication and follow-ups across departments

 Maintain structured reporting and updates

5. Problem Solving & Decision Support

 Apply strong application of mind to identify gaps and resolve issues

 Anticipate challenges and proactively drive solutions

 Support the Director with insights and execution updates

6. Communication & Documentation

 Draft and structure memos, updates, and internal communications

 Maintain trackers, reports, and documentation of ongoing initiatives

 Ensure clarity and professionalism in all communication

7. Digital & Process Orientation

 Must be tech-savvy with strong comfort in digital tools and workflows

 Bring structure, systems, and discipline to execution processes

 Improve efficiency through better tracking and reporting mechanisms

8. Performance Tracking & Accountability

 Monitor execution vs timelines and deliverables

 Ensure accountability across teams and stakeholders

 Support structured evaluation processes

9. Ownership & Empowerment

 Operate with high ownership and minimal supervision

 Take independent decisions where required

 Drive outcomes, not just coordination

Key Skills & Attributes

 Strong execution capability & ownership mindset

 Experience in brand activation and/or digital marketing coordination

 High application of mind and problem-solving ability

 Excellent communication and coordination skills

 Tech-savvy with strong digital understanding

 Confident, assertive, and mature personality

 Ability to work in a fast-paced