Growth and Marketing Manager

Responsibilities

• Design and implement strategies for demand generation, acquisition, and conversion
• Manage performance media, SEO/GEO, content, and referral channels
• Lead CRM, automation, lead nurturing, lead scoring, and integration with Sales
• Develop and monitor the customer journey from acquisition through post-sale
• Establish relationship initiatives, NPS programs, retention, and referral strategies
• Manage brand, communications, campaigns, and experience at sales stands
• Lead agencies, vendors, and internal teams
• Manage the Marketing budget, reallocating investments based on performance
• Track CAC, CPL, CPQ, ROAS, conversion, NPS, and other KPIs
• Integrate data, martech, dashboards, and AI applications

Requirements

• Minimum 8 years' experience in Digital Marketing, Growth, CRM, CX, or Customer Relations
• Proven experience in managerial roles and leading teams
• Experience managing agencies and vendors
• Strong knowledge of performance media and the acquisition funnel
• Experience with CRM, marketing automation, martech, and data analysis
• Familiarity with CAC, CPL, CPQ, ROAS, attribution, NPS, and LTV
• Experience with customer journeys that combine digital and physical environments
• Hands-on, results-oriented profile and comfortable in fast-evolving or building environments
• Autonomous, proactive, with an ownership mindset and strong executive communication skills
• Knowledge of artificial intelligence applied to Marketing and CX

Core Competencies

Demonstrates expertise in Digital Marketing strategies, including Demand Generation, CRM, and Customer Experience management, with a strong focus on data analysis and performance metrics. Proven ability to lead teams, manage budgets, and integrate technology solutions to enhance customer journeys and drive growth.