Performance Marketing Coordinator

Responsibilities

• Drive media strategy focused on efficiency and business impact
• Prioritize channels, campaigns and audiences based on results
• Lead campaigns across Google, Meta, LinkedIn and other channels
• Manage partner agency with a focus on quality and speed of execution
• Monitor budget, pacing and performance
• Continuously optimize landing pages, forms and user journeys
• Design and implement A/B tests and incremental improvements
• Collaborate closely with Content, CRM, Data and Sales teams
• Ensure performance is measured by real business impact (not just media metrics)
• Track metrics such as CAC, CPL, conversion and lead quality
• Translate data into decisions and action plans
• Coordinate internal team and external partners
• Establish processes, rituals and quality standards

Requirements

• Strategic mindset with hands‑on execution
• Strong business acumen (media → revenue)
• Analytical mindset with practical problem‑solving
• Ability to prioritize and make decisions
• Experience collaborating across multiple teams/functions
• Test‑and‑learn mentality and commitment to continuous improvement
• Proven experience in Performance Marketing
• Hands‑on experience with paid media and campaign optimization
• Experience with funnel optimization, CAC and growth metrics
• Experience with CRO (landing pages, forms, testing)
• Experience interfacing with Sales, CRM, Content or Data teams

Core Competencies

Demonstrates expertise in Performance Marketing with a strategic mindset focused on driving business impact through data‑driven decision‑making and continuous optimization of campaigns and user experiences. Proven ability to collaborate across teams and manage agency partnerships effectively.

Tools & Technologies

• Google Ads
• Meta Ads
• LinkedIn Ads
• CRM Systems
• Data Analytics Tools