Head of Marketing

What you will be doing:

• Strategy + Execution: Effectively develop a holistic marketing strategy and plan that includes demand generation, brand, product marketing, customer marketing, and content marketing,
• Brand: Work with Bloom's Chief Brand Officer to build and maintain the company brand, including messaging, tone, design, and public and analyst relations to drive heightened awareness and brand loyalty
• Cross-Functional Collaboration: Maintain strong communication and collaboration with Community and Product teams to deliver on marketing objectives
• Team Building: Lead, coach, and grow the Marketing team as you create alignment and set priorities, all while making every person on the team a better marketer
• Marketing Analytics: Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-informed decisions

What you would ideally bring to the team:

• 5+ years experience in marketing
• 5+ years direct work experience in a high-growth SaaS company (ideally B2C)
• You know how to develop, evolve, and execute a comprehensive marketing strategy
• Proven strategic marketer, but also a hands-on leader who's willing to embody a "make it happen" mindset
• Brand-centric with a creative intuition and an excellent eye for design
• History of developing, inspiring, retaining, and coaching a marketing team to drive attainment of ambitious company objectives
• Mastery of the data, analytics, marketing funnel metrics, and KPIs associated with a B2C SaaS company
• Understanding of and/or experience with growing world-class communities