Influencer Strategist

DESIGNATION: Influencer Strategist

Experience Required: 6 Months - 1 Year of experience

Major Roles & Responsibilities:

Networking:

• Networking with influencers.
• Plan persuasive approaches and pitches that will convince potential influencers to engage in business with the company.
• Develop a rapport with new influencers/ bloggers as well as maintain relations with the existing influencers/ bloggers.

Research & Identification:

• Analyse the client’s brand tone, the vision and how they would like to project themselves.
• Responsible for carrying out an in-depth research to identify the current influencers/bloggers in the market and the correlation between their market projections and the brand.
• Responsible for reaching out to the influencers and blogger to discuss new business synergies.
• Sharing the quotations and deliverables.

Strategy:

• Responsible for creating a strategy in tandem with the Integrated Solutions Head and the client as to how they want their brand to be visible and what platforms would they like to operate upon.
• Ensure these timelines are shared with the influencer/ blogger.

Execution:

• Responsible for creating the relevant content that needs to be shared and gaining the approval from the client.
• Responsible for sharing the finalized content with the influencers and bloggers and ensuring they post the content live.
• Responsible for cross promotional strategy.

Skills Required:

• Strong Communication & Time management skills
• Strong attention to detail, problem solving attitude and having an analytical mind
• Strong networking skills