Key Accounts Manager (Sales)

Key Responsibilities

● Manage and grow relationships with assigned key accounts.

● Develop account plans to achieve sales and revenue targets.

● Understand customer business objectives and recommend suitable products or

solutions.

● Identify opportunities for upselling, cross-selling, and expanding business within

existing accounts.

● Conduct regular business reviews with customers to assess performance and future

opportunities.

● Negotiate commercial terms, contracts, and pricing in line with company policies.

● Coordinate with internal teams including Operations, Customer Success, Product,

Finance, and Supply Chain to ensure seamless execution.

● Resolve customer issues promptly and maintain high levels of customer satisfaction.

● Monitor market trends, competitor activities, and customer requirements to identify

growth opportunities.

● Prepare sales forecasts, account reports, and pipeline updates for management.

● Ensure timely collections and support receivables management where applicable.

● Maintain accurate customer records and sales activities in the CRM system.

Required Qualifications

● Bachelors degree in Business Administration, Marketing, Sales, or a related field.

● 2-3 years of experience in Key Account Management, B2B Sales, Enterprise Sales,

or Business Development.

● Proven track record of managing strategic customer relationships and achieving

sales targets.

● Experience in CRM platforms such as Salesforce, Zoho CRM, HubSpot, or Microsoft

Dynamics is preferred.

Required Skills

● Strong relationship-building and stakeholder management skills.

● Excellent negotiation and influencing abilities.

● Strong communication and presentation skills.

● Analytical mindset with the ability to interpret sales data and customer insights.

● Problem-solving and conflict resolution skills.

● Commercial and financial acumen.

● Excellent planning, organization, and time management skills.

● Proficiency in Microsoft Excel, PowerPoint, and CRM software.

Key Performance Indicators (KPIs)

● Revenue growth from key accounts.

● Customer retention rate.

● Account profitability.

● Upselling and cross-selling performance.

● Customer satisfaction (CSAT/NPS).

● Sales target achievement.

● Collection efficiency and receivables (where applicable).

● CRM data accuracy and reporting compliance.

Preferred Attributes

● Customer-first mindset.

● Strategic thinking and business acumen.

● Self-motivated and target-oriented.

● Ability to manage multiple stakeholders and priorities.

● Adaptable and collaborative team player.