Marketing Analytics Lead

About the role We are looking for a Marketing Analytics Lead to play a key role in building a scalable, data-driven marketing capability across Hexagon. This role will lead the delivery of standardised reporting, dashboards, and performance frameworks, while also evolving our approach to proactive, insight-led analytics that supports executive decision-making. You will work at the centre of our Marketing Operations & Analytics function, contributing to the development of a single, trusted view of marketing performance across regions, divisions, and channels.

What you’ll be doing -Deliver trusted marketing performance reporting Lead the development and delivery of monthly scorecards and executive dashboards Ensure reporting is accurate, timely, and aligned to agreed KPIs Reduce reliance on manual reporting through automation and standardisatio -Build and scale our analytics ecosystem Support the development of a centralised reporting environment in Microsoft Fabric / Power BI Consolidate fragmented dashboards into a scalable, standardised reporting model Contribute to the development of reusable dashboard templates, reporting frameworks, and automated workflows to improve scalability and efficiency Continuously explore opportunities to leverage automation and AI capabilities to enhance reporting, insight generation, and analytics delivery -Own KPI definitions and data standards Develop and maintain a central marketing KPI and metric dictionary Ensure consistent definitions and usage across all reporting and dashboards Support the rollout of standard tracking and data governance frameworks -Drive data quality and reliability Implement and maintain data validation and quality checks Improve the consistency and reliability of marketing data across systems Partner with internal teams to strengthen data integrity and accessibility -Enable self-service analytics Develop templates, documentation, and training materials to support wider adoption Help stakeholders access and interpret performance data independently Contribute to the scaling of self-service analytics across global marketing teams -Generate and communicate insights Go beyond reporting to proactively identify performance trends and insights Translate data into clear, actionable recommendations for stakeholders Explore and apply emerging analytics and AI capabilities to accelerate insight generation and improve the quality of recommendations Provide insight across key areas including: digital performance & Brand and communications effectiveness -Support cross-functional collaboration Contribute to cross-divisional alignment on metrics, dashboards, and reporting standards Support the ongoing development of a shared marketing analytics capability across the organisation What success looks like A single, consistent view of marketing performance across key stakeholders Increased adoption of standard dashboards and reporting frameworks Demonstrable improvements in efficiency and insight generation through automation and the application of AI capabilities Reduced manual reporting effort through automation and reusable templates Improved data quality, trust, and time-to-insight Stronger use of analytics to support decision-making, not just reporting What we’re looking for Experience Proven experience in marketing analytics, BI, or data analytics roles Experience delivering dashboards, scorecards, and reporting frameworks Ability to translate complex data into clear, compelling insights and visualisations that drive actionable, data-driven decision-making Background working in a B2B or complex, multi-stakeholder environment is beneficial Technical skills Strong experience with Power BI (or similar BI tools), Microsoft Fabric, FiveTran (or similar tool), Google Analytics and Google Tag Manager Understanding of data modelling, data pipelines, and modern data environments Awareness of emerging analytics, automation, and AI tools, and their application in marketing analytics workflows Experience working with multiple marketing data sources (e.g. digital, campaign, CRM) Skills and behaviours Strong analytical mindset with the ability to turn data into clear insights Comfortable working in a structured, standards-driven environment Excellent communication skills, with the ability to engage stakeholders at different levels Proactive approach with a focus on continuous improvement and scalability Why join us Opportunity to shape and scale a global marketing analytics capability Work with modern tools and platforms, including Microsoft Fabric and Power BI Be part of a team driving data-driven transformation across marketing High visibility and direct impact on executive-level decision-making