Marketing Director (m/f) - SaaS

Our client, a PE-backed technology SaaS company, is entering a new phase of growth with marketing at the center of the value creation agenda. They are looking for a Marketing Director (m/f) to build a scalable, measurable marketing function and turn it into a predictable growth engine - driving positioning, demand generation, and pipeline outcomes.

Key responsibilities

• Set the end-to-end marketing strategy and translate it into a clear execution roadmap, governance, and operating rhythm aligned with business priorities
• Lead the redesign of the marketing website across messaging, UX, content architecture, and conversion funnels; establish a structured CRO program
• Partner with Sales and Product to define ICP, segmentation, personas, and value proposition; ensure consistent, differentiated B2B SaaS positioning
• Build a scalable demand generation engine across paid and organic channels, focused on pipeline creation and high-quality SQL delivery
• Develop an always-on content and thought leadership program, with a strong emphasis on video, to build authority and educate the market
• Own marketing performance management: define KPIs, attribution approach, and dashboards; connect spend to CAC, conversion, pipeline, and ROI
• Drive marketing operations and capability building, including martech, processes, and quality standards that enable repeatable execution
• Introduce and govern AI-enabled marketing workflows to improve productivity, speed, and quality while ensuring compliance and control
• Build customer and lifecycle marketing programs that drive adoption, retention, expansion, and improved LTV/NRR
• Lead the evolution of the marketing organisation: structure, roles, capabilities, accountability model, and cross-functional ways of working

What we're looking for

• Senior marketing leadership experience in a scaled B2B SaaS / subscription / FinTech/ e-commerce business (Marketing Director / Head of Growth level)
• Proven people leadership (teams of 5+ FTE) and ownership of marketing budgets and investment trade-offs
• Strong track record in building or fixing growth fundamentals: funnel, demand gen, performance marketing, and/or martech processes
• Hands-on credibility in website, UX, content quality, and conversion optimization
• Experience defining ICP and positioning and translating it into campaigns and commercial results
• Strong analytical mindset: comfortable with CAC, conversion rates, ROI, attribution, and pipeline impact
• Ability to operate both strategically and practically - stepping into execution when needed
• Confident stakeholder management and structured communication with C-level and investor/board audiences
• Comfort working in a fast-paced, PE-backed environment with ambitious growth targets
• Practical experience using AI to improve marketing output, with attention to governance and quality controlv
• Mobility to work from the office 3 days a week (ideally in Warsaw) and willingness to travel within Poland as needed.
• Native level Polish & fluent English language skills

Why this opportunity

• A true build-and-transform mandate: marketing is a core lever in the company's growth and value creation plan
• Direct impact on revenue: success is measured through a predictable funnel and consistent, high-quality SQL delivery
• High visibility and proximity to decision-making: close collaboration with C-level leadership and key stakeholders
• Modern environment with room to implement new ways of working, including AI-enabled marketing processes
• Employment on B2B or standard employment contract
• Opportunity to participate in an Employee Stock Ownership Plan (ESOP)

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GI Group Poland is acting as an Employment Agency in relation to this vacancy.