Paid Media Manager

Company Description Kreative & Co. is a results-driven agency focused on innovative ideas and creative solutions that maximize ROI for brands. The team specializes in boosting traffic, increasing conversions, and scaling performance through strategic branding, performance marketing, and technology services. By revamping brand communication, Kreative & Co. helps clients connect with their audiences in memorable and impactful ways.

The agency creates end-to-end experiences that elevate user engagement and make brands stand out in crowded markets. Through a creative, data-informed approach across all marketing channels, Kreative & Co. consistently enhances ROI and conversion rates for its partners.Role Description The Paid Media Manager is a full-time, on-site role based in Navi Mumbai. This role is responsible for planning, launching, and optimizing paid media campaigns across platforms such as Meta, Google, and other digital channels, with a focus on driving measurable ROI and conversion growth.

Day-to-day tasks include developing media strategies aligned with client objectives, managing budgets, setting up and monitoring campaigns, analyzing performance data, and preparing clear, actionable reports. The Paid Media Manager will collaborate closely with creative, performance marketing, and account management teams to ensure campaigns are cohesive, on-brand, and aligned with broader marketing initiatives. The role also involves staying updated on platform changes, testing new ad formats and audiences, and recommending improvements to enhance overall media effectiveness.Qualifications Strong Media Planning skills, including channel selection, budget allocation, and campaign scheduling.Proficiency in Media Strategy, with the ability to design data-driven, ROI-focused paid media approaches.Effective Communication skills to collaborate with internal teams, present insights, and align with client goals.Understanding of New Media platforms and trends, including social, search, and emerging digital channels.Knowledge of Public Relations principles to support brand consistency and reputation in paid campaigns.Hands-on experience managing paid campaigns on major platforms (e.g., Meta Ads Manager, Google Ads) and using analytics tools.Strong analytical and reporting skills, including comfort with performance metrics, A/B testing, and optimization techniques.Ability to work on-site in Navi Mumbai, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.Experience in performance or digital marketing agencies is an advantage; familiarity with branding and UX-focused campaigns is beneficial.