Performance Marketing Manager

Anna Simona Kids is a premium, design-led baby essentials brand based in Mumbai - and we're growing fast. We're looking for a sharp, experienced performance marketer to own and scale our paid channels end to end.

This is not a coordination role. We need someone who has genuinely scaled a D2C brand through paid media - someone who understands the numbers, builds the strategy, executes it, and is accountable for results.

WHAT YOU'LL OWN: Meta Ads Full ownership of Meta campaigns - strategy, structure, creative briefing, testing, scaling Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram Build and maintain campaign architecture - audience segmentation, funnel structure, budget allocation Brief creative team on video and static ad concepts based on what's working Analyse performance weekly - ROAS, CPM, CTR, CPC, frequency - and act on it

Google Ads Own Google Search, Shopping, and Performance Max campaigns Keyword strategy, bid management, product feed optimisation Track and improve Google ROAS across all campaign types

WhatsApp Marketing Own all WhatsApp broadcast campaigns via ByteSpeed AI Build and manage retention flows - abandoned cart, welcome series, post-purchase, replenishment Plan and execute monthly campaign calendar Monitor open rates, click rates, conversion rates - test and improve continuously

Performance & Reporting Weekly performance report - all channels, key metrics, what changed and why Monthly marketing report with clear insights and recommendations Own the marketing P&L - know your blended ROAS, CAC, and contribution margin at all times Track and report on new vs repeat customer acquisition across all channels Use Shopify, Meta Ads Manager, Google Ads, and ByteSpeed dashboards fluently

' : 3-6 years of hands-on performance marketing experience - D2C brand experience is non-negotiable Has personally scaled Meta and Google campaigns, not just managed agencies Strong with numbers - comfortable building and reading performance reports, not just pulling data Understands D2C metrics deeply - ROAS, CAC, LTV, AOV, blended vs channel-level performance Experience with WhatsApp marketing tools (ByteSpeed, Interakt, Wati or similar) Creative instinct - can brief a video concept, identify winning hooks, spot what's not working Comfortable working directly with a founder in a fast-moving environment Mumbai-based, full-time, in-person

: Someone who manages agencies and reports on what they did A generalist marketer who dabbles in paid ads Someone who needs to be told what to test next A remote or hybrid position

: We're a fast-growing premium baby brand in a scaling phase - and we're building a team to match. You'll work directly with the founder, have full ownership of your function, and see the direct impact of your work in real time.

DM or send your CV to: Subject: Performance Marketing Manager